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Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
Key findings from the report include: Corporate events such as conferences, tradeshows, exhibitions and product launches, generating £33.6 As the nation continues its recovery, the industry is paving the way for future growth and innovation.
Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Juanita comes to EM from Funworld Magazine , a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub.
Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help. As the official U.S.
UK based RX is one of the worlds largest global exhibition and tradeshow organisers, delivering over 400 events annually in 22 countries across 43 industry sectors, with market leading shows including World Travel Market, Comic Con, The London Book Fair and IBTM World.
Add to that fact the high cost of purchasing, setting up and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.
Exhibitors have shared that they enjoyed a lot of meaningful conversations, with qualified visitors attending with live event briefs and their calendar of events, solidifying the Show as a must-attend event in their marketing calendars.
The inspiration for your events can come from just about anywhere: event planning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. Want event planning magazine content digitally? TradeShow News Network.
No one has ever changed their opinion of a brand through this ineffective marketing tactic. The more tradeshow floors can be learning and nurturing destinations, the longer they will thrive as a component of your program. Expedite and chunk these elements throughout the program. Bag Inserts. Branded Key Cards. See bag inserts.
Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect. A staff event for 200 people, a high-touch customer dinner and a press event for 20 people.
Exhibitor magazine editor Travis Stanton (top left) hosted the webinar with panelists Dana Esposito (clockwise from top center), Josh Frisbie, Vickie Velji, Rita Price, and Jim Roots. An increasing number of organizations are planning for in-person events and tradeshows in a living-with-COVID environment. Planning Timelines.
TradeShow Trends: How Outdoor Retailer’s Shows Have Evolved, Plus New Features Rolling Out in 2024 Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show Live interactive art. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura.
Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. If you have a conference with an expo that is in decline, consider shifting from an expo/tradeshow/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees. Move to Solutions Center.
Dubbed the largest annual light construction tradeshow in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.
If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Don’t track who is in a certain area, their dwell time or other implied behaviors.
The editors of Event Marketermagazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. Client: FX.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. It’s up to trade-show organizers to keep that spark alive.
For those of you who organize large annual conferences and tradeshows, there undoubtedly is a chicken-vs.-egg Have them share what pre-show activities draw them to a supplier and what leaves a bad impression. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.
Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
These are interesting times for tradeshows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth. 2016 show: Jacob K.
Carrie Freeman Parsons on the Cover of the March 2024 Magazine Event pioneer Marin Bright passed away unexpectedly a month before this year’s winners were announced, but the day the March issue is uncovered was always one of her favorite of the year.
On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Due to COVID-19, we found ourselves in the position to bring that digital offering forward now.”.
Do you need to find new monetary sources for conferences, conventions and tradeshows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.
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