How Much Do Sellers and Buyers Trust Our Tradeshow Environments?
Velvet Chainsaw
FEBRUARY 21, 2019
Add to that fact the high cost of purchasing, setting up and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.
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