Remove Marketing Remove Medical Meetings Remove Trade Shows
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Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

Event Marketer

And when it comes to connecting with surgeons and other health care providers at medical meetings and conventions, great care must be given to create an environment that differentiates the brand and tells clear and engaging stories about its innovations.

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The Anti-Diet Movement on Display at an Event for Dieticians

PCMA Convene

The research showed that “food shaming led to lower self-esteem and eating disorders and made people more likely to avoid the cereal aisle in grocery stores.” Not so when professionals head out on the trade-show floor — we know we are not walking on neutral ground. Exhibitors pay for the space to promote their products.

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Modest and Reasonable with a Twist

SmartMeetings

Rules, regulations and innovations in the design of medical meetings In 2019, Radiological Society of North America drew 51,800 people to McCormick Place in Chicago. An estimated 25,000 were medical professional attendees from 116 countries. Costs for everything else must fall under the category of “fair and reasonable.” “You

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.

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26 Best Mobile Conference and Event Apps + 14 Must-Have Features

Planning Pod

There’s a lot of marketing hype out there, and although not all event apps are the same, you shouldn’t pay for features or add-ons that you don’t really need. Event app and event management platform for larger meetings and trade shows. Boasts multiple packages to fit a variety of needs. Quickmobile.

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A Quantum Leap with Freeman’s Quant Data Tool

PCMA Convene

In addition to Convening Leaders, Holsinger said that the company is in the midst of a pilot of Quant at trade shows and conventions that cover a wide range of verticals — medical, manufacturing, IT, and corporate events. The easiest group to benchmark is medical,” Holsinger said. Holsinger said.

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Q&A with Tori Barnes on Advocating for Bold Action

SmartMeetings

Meetings support many other parts of the economy through business trade shows, scientific conferences and medical meetings. Those hard workers lost their livelihoods, customers and revenues through no fault of their own. We have also lost the mental health that comes with anticipation of travel.

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