Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

2025 151

2025 Trade Shows Meetings Education 151

Event Marketer

MARCH 15, 2024

YOU MIGHT ALSO LIKE: Three Ways Community Activities Can Bolster Event Marketing Campaigns Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent How is the industry moving forward? Cue in several wide-reaching initiatives and credible action on the show floor. At the GCSAA Conference and Trade Show in Phoenix (Jan.

Trade Shows 289

Trade Shows Sustainability 2024 Transportation 289

Smart Meetings

MARCH 18, 2022

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.

Trade Shows 246

Trade Shows B2B B2C 2010 246

Smart Meetings

DECEMBER 19, 2023

Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.

Trade Shows 246

Trade Shows 2024 Sustainability 2023 246

Event Marketer

OCTOBER 18, 2024

Pop-up meeting spaces and meeting rooms were available for a deeper dive into analytics and digital solutions. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank. Products were organized by concept, such as impulse purchases and purchase bundles.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. The 13,000-square-foot facility features a bold exterior that reflects the company’s vibrant brand identity and houses offices, warehousing, meeting spaces and a dedicated floral studio.

Trade Shows 248

Trade Shows Entertainment Event Marketing Marketing 248

Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration.

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Trade Shows 2024 Education 2025 245

Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

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2025 Trade Shows Technology Event Marketing 288

Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.

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Trade Shows 2025 2024 2023 189

Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. Canada and Europe.

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Trade Shows Retail 2024 2025 197

EventMB

AUGUST 2, 2022

Skift Take: New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic. Andrea Doyle Read the Complete Story On Skift Meetings.

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Trade Shows 2023 2019 Marketing 218

Smart Meetings

JUNE 9, 2021

At 100 percent capacity and masks off, Las Vegas is back in the business of meetings—and it’s a beautiful sight. No time has been wasted between the announcement that all restrictions have been lifted and the hosting of meetings in the city. The Comeback of Jewelry Trade Shows. Yeah, it’s kind of like that.

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Trade Shows Retail Government Hospitality 246

Smart Meetings

MAY 18, 2023

The group pledged to “revolutionize conferences” by “saying goodbye to traditional trade show booths and hello to interactive networking experiences and relevant education.” Action Steps Meeting professionals are uniquely positioned to help attendees feel that they belong in the small and large decisions they make every day.

Trade Shows 246

Trade Shows Education Banking Tourism 246

Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. Frothy brand logos? Signature flavors?

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Trade Shows Food and Beverage 2024 Contracts 224

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

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Trade Shows 2025 2024 Event Apps 133

Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. How do they learn?

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Speakers Technology Trade Shows Events 246

Event Marketer

JANUARY 27, 2025

A few other interesting notes: Several exhibitors noted that they added meeting space for this CES, sometimes at the expense of the demo areas. And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) Experiences that fulfilled the promise of CES.

2025 236

2025 Automotive Trade Shows Transportation 236

Smart Meetings

APRIL 10, 2025

The nature of business meetings has undergone a significant transformation. Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models.

Hotels 130

Hotels Meetings Advertising Hospitality 130

Event Marketer

MARCH 31, 2025

Just this month, Neutrogena joined forces with AIRE Health during the American Academy of Dermatologys Annual Meeting, activating a night market-style event that was part newsstand, part laboratory, and featured scientific demos and dcor, like product displayed in Erlenmeyer flasks. Talk about engagement at the cellular level.

Trade Shows 217

Trade Shows Banking Consulting Education 217

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 317

Smart Meetings

MARCH 18, 2025

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.

Hospitality 130

Hospitality Marketing Social Media Advertising 130

Conferences that Work

MARCH 27, 2023

Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. About trade show appointments.) American Sign Language for “You’re right!” appeared first on Conferences That Work.

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Trade Shows Conference Venues Meetings 177

Event Marketer

AUGUST 16, 2021

But the marketing insights it gained are invaluable. We had to step back and say, what are the conversations that are happening in the industry that we play in, and how do we fit into those conversations, versus us saying that this is the conversation we want to drive,” says Panasonic’s VP of Marketing, Brian Rowley. “We

Marketing 328

Marketing B2B Retail Trade Shows 328

Event Marketer

APRIL 15, 2025

The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.

2025 155

2025 Trade Shows Sustainability Entertainment 155

Prestige Events Magazine

DECEMBER 18, 2024

Exhibitors have shared that they enjoyed a lot of meaningful conversations, with qualified visitors attending with live event briefs and their calendar of events, solidifying the Show as a must-attend event in their marketing calendars.

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2025 2014 Trade Shows Hotels 263

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Trade Shows 2022 2017 2018 172

Smart Meetings

APRIL 8, 2025

As an Amazon affiliate, Smart Meetings earns from qualifying purchases. I still have that bookits under my bed with a stack of old Smart Meetings magazines. It covers essential topics such as marketing, management, and planning, and includes a handy checklist to guide readers through the process. We appreciate your support.

Event Planning 217

Event Planning Financial Event Management Insurance 217

EventMB

APRIL 11, 2024

Miguel Neves Read the Complete Story On Skift Meetings Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance.

Trade Shows 214

Trade Shows Meetings Event Management Marketing 214

Velvet Chainsaw

FEBRUARY 20, 2017

Most annual meetings have used the same template agenda for decades. Annual Business Meeting. Meet bylaw requirements by having a 30-minute session (max) that can be attended by those interested. Annual Meeting Brand. Consider changing your brand to not include the words “annual meeting.” Bag Inserts.

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Meetings Trade Shows 2017 Financial 307

Conferences that Work

AUGUST 24, 2020

Here are five meeting design books I especially recommend. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). In an outrageous display of chutzpah , I wrote three of these books. [If

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Meeting Design Meetings 2009 2013 324

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. That’s especially true once you hit the trade show floor.) But an annual meeting is only three days out of the year, maybe four. Many organizations are producing better meetings than ever.

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Meetings Education Trade Shows Conference 351

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. Let’s look at three features of the Smart City footprint from the show at the Caesars Forum in Las Vegas.

Food and Beverage 262

Food and Beverage Retail Entertainment Hotels 262

Event Marketer

JANUARY 17, 2025

More on This Topic: The Mocktail Movement Goes Mainstream Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Event Marketer: Tell us about your observations around alcohol in the events industry. The rest is about everything else that happens at the meeting because we use alcohol as a source of connection.

Speakers 273

Speakers Food and Beverage Conference 2025 273

EventMB

AUGUST 7, 2024

Skift Take: In the first half of 2024, 21 of the top 25 hotel markets saw increased group demand, though overall levels remain below 2019 when adjusted for inflation. Conferences and trade shows are key drivers of this growth, with significant recovery in regions like Asia Pacific and North America.

Meetings 203

Meetings Trade Shows 2024 2019 203

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

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Meetings Trade Shows Tech Event Tech 264

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.

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Sponsorships Sports Trade Shows Tech 297