Event Marketer

JANUARY 24, 2025

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. and retail-grade quality of products. Promotions. Another hot item is pickleball paddles. Pickleball is still doing great, Ettien said.

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2025 Trade Shows Apparel Retail 289

Event Marketer

OCTOBER 18, 2024

Making the NACS Show more convenient was the Cool New Products Preview Room, where attendees could scan QR codes through the NACS Show mobile app for any of the 300 products on display. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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2024 Retail Trade Shows Fashion 312

Event Marketer

NOVEMBER 24, 2024

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. The enthusiastic response validated our belief that the future of retail lies in creating moments of delight throughout the shopping journey both online and in-store.” Want us to cover your booth?

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air. Wall-to-wall beige is so blah.

Trade Shows 319

Trade Shows Fashion Apparel Retail 319

Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.

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Trade Shows Retail 2024 2025 237

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 264

Trade Shows 2024 Retail Entertainment 264

Smart Meetings

JUNE 9, 2021

The Comeback of Jewelry Trade Shows. Chief Operating Officer Joe Murphy and President Andie Weinman of Continental Buying Group (CBG) just finished off the first live show since the pandemic began, at Caesars Palace. This is why it was so important to get our suppliers and their jewelry lines live and in front of our retailers.

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Trade Shows Retail Government Hospitality 246

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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Retail Trade Shows 2023 Sustainability 243

Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead.

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Marketing B2B Retail Trade Shows 328

Event Marketer

FEBRUARY 19, 2025

Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. These shows are all about a unique blend of vibe and business. 10-12 to the Las Vegas Convention Center.

Fashion 267

Fashion Apparel Retail Sustainability 267

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., This booth is new this year.

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Trade Shows Retail Sponsorships 2024 288

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.

Retail 241

Retail Speakers 2024 Sports 241

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

JANUARY 19, 2024

Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Here’s what we discovered.

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2024 Retail Trade Shows 2023 306

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. One of the intentions of the booth is to draw people in. Ferrero USA.

Food and Beverage 338

Food and Beverage Retail Trade Shows 2023 338

Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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2024 Trade Shows Retail Corporate Events 130

GEVME

JUNE 22, 2018

From designing the best custom or modular exhibition stands to offering the most exciting or innovative exhibition services, event organisers and marketing professionals focus a lot of their energy on trying to impress trade show attendees. In simple terms, beacons are a location-based technology that utilise Bluetooth signals.

Trade Shows 120

Trade Shows Retail Technology 2021 120

Event Marketer

SEPTEMBER 12, 2024

More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts. HURLEY Contrasting the many open footprints on the show floor, Hurley opted for a completely enclosed booth space.

Apparel 306

Apparel Trade Shows Retail Sustainability 306

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Marketing Sports Hospitality Tourism 246

Event Marketer

MAY 31, 2024

Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. Viz Media The post Five Playful Exhibit Activations from Licensing Expo 2024 appeared first on Event Marketer. Here’re what brought out EM’s inner child.

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2024 Trade Shows 2025 Retail 290

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. 3, leaned into that narrative. Rosie the Riveter would have been proud.

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2023 Trade Shows Retail Automotive 305

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. The installation was surrounded by a collection of the 360 smart beds, each with its own semi-circular, COVID-friendly barrier (CenterPoint Marketing handled).

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Trade Shows Technology Tech Retail 331

Event Industry News

MARCH 9, 2021

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

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Trade Shows Fashion Retail Government 126

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Training sessions at specific retail locations.

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Trade Shows Social Media Retail Events 317

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations. HEALTH SCREENING.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?

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2024 Trade Shows Fashion Retail 286

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. How will this theme park trend change brand expectations and experiential marketing budgets?

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2024 Retail Tech Travel 325

Velvet Chainsaw

MARCH 2, 2018

Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Move to Solutions Center.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Prestige Events Magazine

MARCH 24, 2023

Since 2017, it has been providing complimentary support to the Charity as a member venue, enabling it to enjoy the many marketing benefits on offer to promote its excellent facilities. million needs to be raised through donations, fundraising, the retail operation, hospitality and venue hire. It costs over £11.5 million, over £4.4

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Meetings Trade Shows Retail Social Media 245

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. GOLD WINNER.

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2021 2020 Entertainment Technology 325

Event Marketer

MARCH 7, 2025

Amid all this, the shows toymaker exhibitors are navigating an evolving business landscape , volatile economic forces , and eyeing a growing audience adult consumers. Ultimately, more than 800 exhibitors participated, and booth designs and experiences ran the gamut, with market leaders predictably making the biggest splash.

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2025 2024 Marketing Trade Shows 173

PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. Marketing an in-Person Event During COVID.

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Trade Shows B2B 2021 Apparel 111

Event Marketer

JULY 18, 2024

“We knew that we weren’t going to have the biggest stand or the number of printers of some of our competitors, so we needed to find something else to take the conversation in a different direction,” says John Blyth, marketing and communications manager at Ricoh Europe Graphic Communications Group.

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Retail Hospitality Marketing Event Marketing 278