Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Prestige Events Magazine

SEPTEMBER 25, 2024

IBTM has revealed human connection specialist and award-winning author, Simone Heng , will be a keynote speaker at its flagship IBTM World event. Simone is part of an electrifying line-up of speakers at the leading global trade show who will amplify the unparalleled power of events to offer personal experiences.

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Speakers 2024 Trade Shows Conference 264

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

2024 264

2024 Marketing Trade Shows Sponsorships 264

GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

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Trade Shows B2B Social Media Advertising 136

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time. Partner: George P.

Retail 241

Retail Speakers 2024 Sports 241

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Palo Alto Networks hosted live trivia at 3 p.m.

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Trade Shows Tech Speakers Consulting 328

Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story.

2025 300

2025 Sustainability Entertainment Technology 300

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

NOVEMBER 28, 2023

Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” edition of Money 20/20, a fintech conference and trade show that took place in Las Vegas, Oct. ” Sound-off virtual calls? No more, said the creators of the latest U.S.

Banking 317

Banking Trade Shows 2024 Conference 317

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory. Finally, invite your outside speakers for testing.

Marketing 213

Marketing Trade Shows Speakers Technology 213

Eventmobi

JULY 13, 2023

Think back: what do you remember about the event speakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack! Entertainers.

Speakers 195

Speakers Advertising Contracts Negotiating 195

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Plus visitors and speakers want a different way to engage with the event.”. But the reality is that 80% of virtual attendance is free.

Trade Shows 246

Trade Shows Tech Event Tech 2022 246

PCMA Convene

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. Our world has changed, and meeting with show managers and others — kind of doing that strategy up front — I feel that they will be more prepared to hit the ground running,” she said. Planning Timelines.

Trade Shows 98

Trade Shows Speakers Marketing Management 98

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Scheduling and speaker management.

Management 195

Management Event Management Marketing Trade Shows 195

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or access to virtual one-on-one or networking sessions with speakers.

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Industry News

MARCH 24, 2025

A recent case involving a detained comic creator at the US-Canadian border has sent ripples through the events industry, raising serious questions about the risks event planners face when bringing international talent to conferences, trade shows, and corporate gatherings in the US.

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Speakers Trade Shows Conference Events 59

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Build your event website. Pre-Launch Promotion.

Trade Shows 317

Trade Shows Social Media Retail Events 317

SpotMe Blog

JULY 25, 2021

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows.

Social Media 279

Social Media 2021 Trade Shows Events 279

Smart Meetings

JUNE 15, 2024

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

Meetings 264

Meetings Trade Shows Tech Event Tech 264

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

PCMA Convene

APRIL 19, 2021

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding. “But

Trade Shows 98

Trade Shows Fashion Hospitality Education 98

Velvet Chainsaw

APRIL 24, 2019

If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. While there are many associations that successfully process meeting registrations using their AMS, there are very few that have a highly integrated exposition- or speaker-management system.

Event Tech 362

Event Tech Tech B2B Event Technology 362

Eventmobi

AUGUST 21, 2024

In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials. Whether you’re hosting a product launch, school fundraiser , trade show, or another event entirely, we’ll help you identify sponsors that are sure to support you. Let’s dive right in!

Corporate Events 321

Corporate Events Sponsorships Social Media Financial 321

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

2023 246

2023 Trade Shows Sustainability Education 246

Smart Meetings

SEPTEMBER 23, 2021

The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. The fact is your event deserves to be successful despite all the uncertainties in the market.

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Speakers Travel Technology Insurance 246

Event Marketer

AUGUST 9, 2024

Event Marketer: What were some of the sessions, panels and entertainment opportunities available over the four-day event? We had 102 speakers, 14 performances across three stages, moderated by 28 members of the Bloomberg News media and philanthropy staff.

Sustainability 296

Sustainability 2020 Speakers Trade Shows 296

GEVME

NOVEMBER 25, 2021

Online Trade Shows and Exhibitions – The equivalent of traditional trade shows that can incorporate webinars, virtual demos and virtual booths etc. With the rise of virtual events comes more virtual event players in the market. They’re best with fewer attendees to allow greater interaction.

Social Media 284

Social Media Trade Shows Event Ideas Entertainment 284

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Velvet Chainsaw

JANUARY 18, 2018

They focus on securing better content and speakers. Or improving registration and marketing practices. Exhibitors, sponsors, Tier 1 cities and venues, marquee speakers, meals and breaks, tradition, competition, networking, programming, offering CEUs? Why have speakers if no one attends the event?

Conference 199

Conference Trade Shows Speakers Marketing 199

Eventmobi

APRIL 14, 2020

Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities. In a virtual format, your event tech will take center stage. You’re planning….

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Smart Meetings

NOVEMBER 2, 2023

Smart Meetings walked the trade show floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. This is stimulation overload,” she said, indicating the trade show floor around her. The property opened Nov.

2023 242

2023 Tourism Trade Shows Entertainment 242

Eventtia

NOVEMBER 19, 2024

Types of Corporate Events Conferences: Large-scale gatherings focused on industry insights, innovation, and networking, featuring multiple speakers and breakout sessions. Trade Shows and Exhibitions: Provide a platform for companies to present products, network, and engage potential clients.

Corporate Events 62

Corporate Events Event Planning Social Media Education 62

Eventmobi

FEBRUARY 3, 2022

For example, a leadership summit is often a loss leader, association events are usually events that break-even, and trade-shows are often the best opportunity to yield a profit. This chart shows an overview of the most common expenses for meetings and events. Expenses for Virtual Events. Streaming service cost.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362