Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.

Sponsorships 297

Sponsorships Sports Trade Shows Tech 297

Event Marketer

APRIL 16, 2025

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.

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2025 Trade Shows Sustainability Negotiating 193

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 317

PCMA Convene

APRIL 17, 2025

The experiential zone strategy for AIAs show floor followed the same path as an architectural project from start to end inspire, innovate, design, build, and prosper. Preston told Convene the guiding mantra for the trade-show journey was Go. Washington Convention Center.

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Trade Shows Education 2025 Social Media 52

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 260

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co.,

Trade Shows 282

Trade Shows Retail Sponsorships 2024 282

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

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Corporate Events Sponsorships Social Media Financial 321

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

Trade Shows 290

Trade Shows Healthcare Sustainability Sponsorships 290

EventMB

JULY 31, 2019

Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […].

Marketing 196

Marketing Trade Shows Sponsorships Travel 196

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. And on this list, that distinction is key.

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2023 Trade Shows Sponsorships Event Marketing 328

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Trade Shows 2022 2017 2018 172

Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. As James pointed out to us, it wasn’t difficult to get World of Concrete attendees to embrace a show floor comprised only of… concrete. Use Biodegradable Signage.

Sustainability 342

Sustainability Sponsorships Trade Shows 2022 342

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

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Conference Sponsorships Trade Shows Insurance 279

Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Marketing Sports Hospitality Tourism 246

GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. Creating a sponsorship proposal.

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Sponsorships Trade Shows Events Advertising 136

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. And brands like Canon are delivering with exhibits that feel more like attractions than trade show demos.

2023 231

2023 Trade Shows Sponsorships Sports 231

Endless Events

JUNE 10, 2020

And what are some virtual trade show ideas I can use? So far, we’ve given you some great tips on everything from sponsorships to virtual happy hours. But some of the questions we see people asking more often surround trade shows. But some of the questions we see people asking more often surround trade shows.

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Trade Shows Social Media Marketing Sponsorships 99

Velvet Chainsaw

AUGUST 2, 2016

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. The way we buy has evolved for both the B2B and B2C sectors.

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Trade Shows B2C Education Healthcare 150

Velvet Chainsaw

FEBRUARY 21, 2019

Add to that fact the high cost of purchasing, setting up and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

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Trade Shows B2B 2019 Sustainability 306

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy. How to Evaluate Virtual Event Sponsorship?

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Sponsorships Social Media Events Speakers 111

Event Marketer

JANUARY 15, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, its The SNL50 Experience. DONT HATE THE TRAITORS, HATE THE GAME Oh, nothing to see here. Images: Courtesy of AT&T More From The Brief: The Brief: B.S.

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2025 Travel Marketing Trade Shows 274

EventMB

SEPTEMBER 9, 2017

Whether it is to welcome your attendees, for marketing and sponsorship purposes or brand recognition at a trade show or exhibition, event signage gives your event a clean and organised feel, letting the attendees know they are in good […].

Trade Shows 173

Trade Shows Sponsorships Events Marketing 173

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

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Sponsorships Event Apps Trade Shows Events 102

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Why does this matter?

2024 130

2024 Marketing Trade Shows Sponsorships 130

Event Marketer

FEBRUARY 23, 2025

Considered taboo by many brands, restrooms are still an unexpected place to activate, especially at trade shows and business events, and yet they can prove a unique space to create memorable moments and impressions and impact the overall event experience. The trick, of course, is to get it right. Want us to cover your booth?

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Trade Shows Advertising 2024 Hotels 130

Eventmobi

JULY 31, 2024

That’s especially true once you hit the trade show floor.) Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. The result?

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Meetings Education Trade Shows Conference 351

Velvet Chainsaw

AUGUST 6, 2019

For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. egg debate.

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Sponsorships Trade Shows Advertising Education 236

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Make sure you have everything you need for success.

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Trade Shows Conference 2021 2020 104

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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Trade Shows 2020 2021 Education 96

BizBash

MAY 30, 2017

Brand experiences—from trade shows and sponsorships to virtual- or augmented-reality experiences and pop-ups—are an essential part of the marketing mix.

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Trade Shows Sponsorships Marketing Events 143

Eventmobi

FEBRUARY 3, 2022

For example, a leadership summit is often a loss leader, association events are usually events that break-even, and trade-shows are often the best opportunity to yield a profit. This chart shows an overview of the most common expenses for meetings and events.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.

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Marketing Sponsorships Trade Shows 2020 116