Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 264

Prestige Events Magazine

JANUARY 20, 2025

Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on! Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.

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Event Industry News

OCTOBER 10, 2024

Live events such as festivals, sporting events, trade shows and concerts have a significant […]

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Event Marketer

MARCH 26, 2025

We can attest to seeing attendees sporting a variety of branded totes on the floor. We saw lots of passports, as participants made their way around booth stations, collecting stamps or tokens. Insiders told us tote bags are always the No. 1 most-sought-after swag item at VMX, and exhibitors came prepared.

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Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. And brands like Canon are delivering with exhibits that feel more like attractions than trade show demos.

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Event Marketer

SEPTEMBER 12, 2024

5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. Surf Expo’s expansive show floor was divided into seven categories: surf, shoreline, swim, boutique, footwear, resort and coastal gift.

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Apparel Trade Shows Sports 2024 289

Event Marketer

FEBRUARY 21, 2024

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.

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Sports Trade Shows Entertainment Travel 306

Event Marketer

SEPTEMBER 12, 2024

Held biannually in Central Florida in September and January, Surf Expo was unlike any trade show we’ve been to before. While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business.

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Apparel Trade Shows Retail Sustainability 306

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. SILVER WINNER.

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Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. Contests, music, sports, swag, snacks and gamified experiences got the energy up for the first day of EMS.

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Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Why does this matter?

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PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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Event Marketer

JANUARY 27, 2025

The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer. The Intel AI PCs at each station interpreted the data via a stable diffusion engine that runs locally on the machine to generate a building design representing the participants choices.

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Event Marketer

APRIL 11, 2024

We loved the crosswalk effects on the floor, the March Madness bracket content that rotated on the extra-large LED screen, chain link fencing, and the Live Large Kicks Cam 360 video experience that had consumer stepping into a miniature street scape and showing off their moves (and their kicks) in a video clip for social media.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

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Event Marketer

SEPTEMBER 23, 2024

Who knew that celluloid frames were starting to make inroads into the eyewear market back in the 1930s? This year, the show introduced the Sun and Sport area focusing on the sport-related products and research around them, so it made sense to anchor it with a pickle ball court and get some team action going.

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2024 Sports Fashion Tech 279

Event Industry News

MAY 1, 2025

Leading spatial analytics specialist, Meshh, has announced the launch of Vantage, its powerful, next-generation spatial analytics platform created with agencies, event organisers, brands, OOH, and the experiential market in mind. The new […]

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Trade Shows Sports Marketing Events 59

Smart Meetings

AUGUST 23, 2024

Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.

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Hospitality 2003 Food and Beverage 2023 231

Prestige Events Magazine

FEBRUARY 6, 2023

The flagship Policy Forum will retain its Autumn slot, where policy initiatives will be openly discussed with representatives from the All-Party Parliamentary Group for Events, Department for Digital, Culture, Media and Sport, UKEVENTS, VisitBritain and other key stakeholders.

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2023 Government Trade Shows Sports 238

Event Marketer

JULY 2, 2024

“When we, as a streaming service, launched in 2021, our brand platform was this idea that Paramount+ has live sports, breaking news and a mountain of entertainment. They’re the ones experiencing it themselves, so we rely heavily on consumer marketing insights to drive how we develop and execute this campaign.”

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Smart Meetings

DECEMBER 12, 2018

Much of the action takes place on the trade show floor and during social gatherings. Tim Litterland, CMP, director of sports and specialty markets for Visit Denver, looks forward to the personal aspect of the show. “This is an important show to us.” Suppliers are lured to IAEE Expo!

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Contracts Trade Shows Sports Hospitality 191

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

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Event Marketer

JULY 3, 2024

And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking to the budget (this is an event hosted along the French Riviera, after all). Daytime content included panels and sessions around topics like GenAI and women’s sports.

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Smart Meetings

APRIL 7, 2023

Job titles (Meeting Planner, Director of Marketing, IT) Geographic areas (East Coast, West Coast, or specific states) Work as a solopreneur, small company, mid-sized or enterprise organization Let attendees learn about each other without any additional structure.

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Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

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Trade Shows 2020 Automotive Food and Beverage 69

Ins'Tent

SEPTEMBER 24, 2024

Trade shows are great business opportunities to drive brand awareness and acquire new customers. Trade shows are expected to be more competitive than ever, so it’s essential for businesses to thoughtfully plan their presence. What is a trade show? For example, consider the owner of a sports shoe company.

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Smart Meetings

JUNE 21, 2023

Very quickly, the beach scenes and Caribbean music were gone from the marketing messages and the “Refresh Your World” pictures of people in lanyards coming together came to the forefront. “We Do we work with partners to provide something for the trade show that we wouldn’t normally bring ourselves?”

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2023 Negotiating Education Trade Shows 314

Ins'Tent

APRIL 4, 2022

One that all businesses look forward to are trade shows, which are a fun and a great way to promote quality products and services to the public and other businesses. . If you’re looking to attend or exhibit at a trade show this year, here is a list of the 11 Top 2022 trade shows in the US that you want to watch out for: .

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Event Industry News

MARCH 22, 2021

Two of the most prominent trade show organizers in Europe have today signed an important agreement to activate a series of trade show events in Mexico. Both groups boast a vast and long-standing experience in the international trade show sector with a complementary portfolio of events. trillion dollars.

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Smart Meetings

FEBRUARY 12, 2019

Citizens Business Bank Arena hosts over 300 event days annually including concerts, family shows, and sporting competitions. Greater Ontario, California Made up of two cities, Ontario and Rancho Cucamonga, Greater Ontario is located in the center of Southern California.

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Meetings Banking Apparel Retail 164

Ins'Tent

AUGUST 30, 2023

If you’re planning to exhibit your business at a trade show or expo, one of the most important investments you’ll make is in a trade show booth. However, with so many options available in the market, there is a lot to think about when buying a trade show booth. Foam board.

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Prestige Events Magazine

JANUARY 27, 2023

ICC Wales has been instrumental in educating the sector on Martyn’s Law, also known as Protect Duty, through educational resources including its Protect Duty report , delivering informative sessions at industry trade shows and launching its own Protect Duty Events Industry Group. ICC Wales Dragon 26.08.19 ICC Wales Dragon 26.08.19

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