IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

2024 195

2024 Event Marketing Marketing Sustainability 195

EventMB

DECEMBER 20, 2022

Skift Take: As sustainability becomes increasingly vital in the world of meetings and events, planners and destination marketing organizations must adopt a strategic approach to improving their practices. Trends indicate that this work will become more important than ever in 2023.

Sustainability 177

Sustainability 2023 Marketing Meetings 177

EventMB

OCTOBER 5, 2023

Morial Convention Center, Tim Hemphill, about the role destination marketing organizations (DMOs) have to play in helping event planners meet their sustainability goals. — New Orleans & Company Read the Complete Story On Skift Meetings

Sustainability 168

Sustainability Meetings 2023 Marketing 168

EventMB

OCTOBER 10, 2023

Skift Take: Sydney is creating a legacy of sustainability and inclusion built upon providing and tracking the positive impact of business events. Refugio Garcia Read the Complete Story On Skift Meetings

Sustainability 169

Sustainability Events Meetings Marketing 169

PCMA Convene

OCTOBER 21, 2024

Compared to last year’s Meetings Market Survey, almost twice as many event organizer respondents to this year’s survey are including sustainability requirements in their RFPs. Little’s Prism magazine , which is devoted entirely to sustainability. Michelle Russell is editor in chief of Convene.

Sustainability 105

Sustainability Events Marketing Meetings 105

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

EventMB

DECEMBER 4, 2023

Skift Take: Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections. Miguel Neves Read the Complete Story On Skift Meetings

Marketing 187

Marketing Sustainability Technology Meetings 187

PCMA Convene

MARCH 27, 2024

For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. Only 17 percent of 340 organizers, who plan corporate, nonprofit, academic, and other kinds of event, said they are featuring sustainability in their program content.

Sustainability 119

Sustainability 2024 Contracts 2023 119

Attendease

DECEMBER 3, 2024

CHECK OUT : 9 Key Factors for Choosing Event Management Software 10 Event Planning Trends to Follow in 2025 Lets explore the top event planning trends not to miss this year: Trend #1 – First-party data from events With the demise of third-party cookies , first-party data captured at events has become marketing gold.

2025 351

2025 Event Planning Sustainability Technology 351

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Management Sponsorships Sustainability 129

Event Age by Swapcard

MAY 5, 2023

The first edition of Expo Experts Explain features Liz Bothwell , Head of Content and Marketing Informa in conversation with Matt Snodgrass, Director of Marketing at Swapcard. Read on to learn how one of the biggest names in the event world is tackling the sustainability issue, and how you can get started too!

Sustainability 148

Sustainability Marketing Events 148

Gallus Events

JANUARY 21, 2020

And finally this tale is about sustainable cities: places where people want to live, not simply, where they must live. The 2019 Christmas market was held in Princes Street Gardens. The Edinburgh Christmas market. It’s not hard to imagine what the Christmas market looks like when it is in full flow. I know, wow.

Sustainability 360

Sustainability 2019 Tourism Marketing 360

Velvet Chainsaw

APRIL 8, 2020

Don’t underestimate the value of affiliation and act in good faith to sustain long-term relationships. Unlikely Allies. Don’t waste this crisis. Look for opportunities to partner with the organizations you may normally view as your greatest competitors. Lead the way by creating a big tent and your members will value the role you take on.

Sustainability 448

Sustainability Speakers Conference Marketing 448

Event Marketer

MARCH 15, 2024

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.

Trade Shows 114

Trade Shows Sustainability 2024 Transportation 114

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 158

2024 Event Marketing Marketing Social Media 158

Event Industry News

DECEMBER 4, 2024

BMA House: Setting the Standard in Sustainable Event Planning As environmental responsibility takes centre stage in the events industry, BMA House remains […]

Sustainability 111

Sustainability Event Planning Events Event Design 111

Attendease

DECEMBER 27, 2023

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. Organizers may draw more people to their events by using tools like targeted marketing, trending hashtags, and interesting content. Sustainable approaches and eco-friendliness are becoming significant in event organization.

2024 370

2024 Event Planning Social Media 2023 370

Prestige Events Magazine

AUGUST 22, 2024

By Robert Trebus, d&b group, Director Global Sustainability Society’s trend towards sustainability is becoming increasingly relevant in the event industry. For businesses, sustainability combines responsible incremental improvement across three central pillars: environment, society and governance.

Sustainability 105

Sustainability Government Transportation Management 105

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

MeetingsNet

JULY 12, 2024

A major survey of planners finds that as meeting costs keep rising, sustainability slides down the list of priorities. With rising prices squeezing business-event budgets in many areas, planners are increasingly basing their venue and service-vendor choices on “value for money” while focusing less on sustainability factors.

Sustainability 111

Sustainability Airlines 2024 2023 111

Event Marketer

JANUARY 15, 2025

Within its private meeting suites this year, sales leaders hosted some 200 deep-dives, tutorials and exclusive unveilings for customers during the show, a key marketing goal. But between the design and the build, the brand took a major step forward around its sustainability goals, too. You become more efficient, Le Bas says.

2025 98

2025 Sustainability Technology 2017 98

Event Industry News

OCTOBER 10, 2024

As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.

Sustainability 111

Sustainability Trade Shows Sports Events 111

Event Industry News

NOVEMBER 8, 2023

Carbon neutral event venue ExCeL London, part of ADNEC Group, has today published its Sustainability Strategy that aims to shape the future of events into one that is net zero, resource efficient and equitable for all its stakeholders.

Sustainability 115

Sustainability Venues Events Event Design 115

Eventmobi

AUGUST 21, 2024

In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials. Alignment of Values and Goals Ideally, your sponsor won’t just partner with you for the marketing perks. In-kind: The sponsor will donate goods or services to your event, instead of providing funds.

Corporate Events 318

Corporate Events Sponsorships Social Media Financial 318

The MICE

JULY 8, 2024

I recently visited Lucerne to attend the ‘Go Sustainable’ study trip, organised by the Lucerne Convention Bureau in collaboration with the Zurich Convention Bureau. This event brought together both destinations to showcase to event planners the extensive possibilities for organising sustainable events.

Sustainability 103

Sustainability Event Ideas Transportation 2013 103

Velvet Chainsaw

MARCH 15, 2023

This perfect storm significantly threatens the sustainability of associations and adds tremendous pressure to those who are organizing events to find ways to improve their financial performance. Shifting marketing budgets. That net income is often what funds an association’s year-round member programs and services. Price increases.

Event Planning 370

Event Planning Food and Beverage 2023 2019 370

Prestige Events Magazine

OCTOBER 2, 2024

Sustainability Meets Style & Self Helps #EventProfs Lead the Way On Tuesday, 24th September, 30 Euston Square hosted corporate PAs and agents for an afternoon of learning, networking, and sustainable best practices at its ‘Sustainability Meets Style & Self’ showcase.

Sustainability 100

Sustainability Consulting Hospitality Speakers 100

PCMA Convene

SEPTEMBER 27, 2024

Even Daniel Hires, chief marketing officer for the nonprofit Inner Development Goals Foundation, which created the IDG Framework , thought the IDGs sounded “a little woo woo” when he first heard them, he told Convene in an interview earlier this year. Daniel Hires But the intention of the IDGs couldn’t be more down to earth.

Sustainability 92

Sustainability 2024 Government Speakers 92

Velvet Chainsaw

JANUARY 21, 2019

So why do our conference advisory teams, staff and leadership falsely assume that once we get to a certain point in our event’s history, our conference structure, processes and programming are built-in and self-sustaining? Why do we falsely assume that our event and its customers are self-perpetuating?

Conference 360

Conference Conference Planning Sustainability Speakers 360

The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.

Hotels 100

Hotels Sustainability Automotive Venues 100

Caterease

OCTOBER 29, 2024

Today, more caterers and event planners are turning to zero-waste practices, often supported by innovative catering software, to reduce environmental impact and attract clients who value sustainability. Menu Planning with Sustainability in Mind A significant aspect of zero-waste catering lies in the menu.

Sustainability 76

Sustainability Education Banking Social Media 76

Event Farm

JANUARY 5, 2023

From virtual events to sustainability and beyond, these 7 trend predictions will help prepare event professionals for what’s in store in an industry that is constantly evolving. Request a demo Learn more about EFX 2) Renewed Focus on Sustainability. Where possible, pick sustainable products. Focus on digital marketing.

2023 234

2023 Banking Sustainability Social Media 234

Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The marketing aims of the brand in question. How Secure Event Sponsors.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

SpotMe Blog

OCTOBER 27, 2022

New generations of event planners have seen how a combination of virtual and in-person elements can boost event sustainability and accessibility. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . Through events.

Corporate Events 246

Corporate Events 2023 Event Apps Sustainability 246

Event Marketer

DECEMBER 17, 2024

The post The Modern Marketers Guide to Event Sustainability appeared first on Event Marketer.

Sustainability 89

Sustainability Event Marketing Marketing Events 89

GEVME

OCTOBER 4, 2021

We are pleased to announce the launch of our partnership with Taggbox , a User-Generated Content (UGC) platform that hosts UGC campaigns across different marketing touchpoints. We want this partnership to succeed and continue to serve clients with the best marketing solutions. Taggbox Display is always open for such collaborations.

Social Media 295

Social Media Sustainability Meeting Planning Marketing 295

IMG

SEPTEMBER 29, 2022

This virtual panel discussion was brought to you by Innovate Marketing Group. She believes in the power of building community by working together in financially sustainable initiatives that positively impact humans and communities. A one-stop solution from concept to execution. A one-stop solution from concept to execution.

Speakers 195

Speakers Financial Consulting Sustainability 195