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As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. The post Turnkey Sustainability appeared first on Event Marketer. The Trend of the Week is coproduced with the support of Proscenium.
Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.
We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. So we broke down a mix of 10 b-to-b and b-to-c sustainability ideas to implement at your next event. And marketers agree it’s time to be more prudent about those freebies.
The future of experiential marketing is here! The world of experiential marketing is evolving faster than ever. Our 2025 Experiential Marketing Trends Report explores the key insights shaping the future of brand activations, events, and consumer engagement. Download now!
In 2022, Eventurous decided to take the leap and shout about their decade long sustainability efforts, in aim of inspiring others to achieve their own green goals. Since, this small but mighty agency has been recognised as experts in sustainable events, going on to win two Sustainability Awards in 2024 alone.
According to the National Building Specification (NBS) Sustainable Futures Report, 54% of construction professionals state that environmental sustainability is an important aspect of the projects they work on. 9 out of every 10 respondents worked on a project with sustainable outcome targets[1].
Recycling and Upcycling Many suppliers featured options billed as sustainable. Digital Passport Traceability Offering the next step in sustainability, several companies, including Goldstar, Numo and Gemline, showcased products with Aware traceability. Our wellness line is booming, said Heather Gaines with Numo. Is it reusable?
Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.
The Meetings Industry Association (MIA) has agreed a partnership with train operator Avanti West Coast to highlight the importance of sustainable and efficient business travel to its members. Anna Doran, sales and distribution director at Avanti West Coast, said: “We are thrilled to partner with the Meetings Industry Association.
Compared to last year’s Meetings Market Survey, almost twice as many event organizer respondents to this year’s survey are including sustainability requirements in their RFPs. Little’s Prism magazine , which is devoted entirely to sustainability. Michelle Russell is editor in chief of Convene.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Learn more here.
The latest ICE Annual Benchmarking Research Report, produced in collaboration with Cvent, has revealed concerning trends amongst corporate event professionals regarding the adoption of sustainable event practices. of respondents respectively citing these as barriers to sustainable event planning. citing cost as the biggest barrier.
Read on for expert industry insights, event marketing tips, health and safety updates, and much more. Event Industry Insights Sustainability is at the front of many event creators’ minds. Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry.
Trivandi unites with world-leading sustainability company The Bulb, accelerating its ambitious vision for industry-wide impact Trivandi is proud to announce its acquisition of The Bulb , a global leader in sustainability consultancy.
Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Require Online Registration. says James. “So
We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Safety, sustainability and electrification are some of the biggest challenges that our clients are looking to navigate.
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.
Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.
WEFTEC Earns EICs Platinum-level Sustainable Event Standards Certification In October 2024, over 20,000 professionals in the global water sector gathered in New Orleans Ernest N. EICs Sustainable Event Standards have provided us with a clear path to elevate our efforts and set a new benchmark for sustainable events in our industry, she says.
Sustainability, Big and Small From reused to recycled to sustainably sourced, brands this year wove sustainability into the narrative. And Boehringer Ingelheim made sustainability the foundation (literally and figuratively) of its booth at ASCO. For a deep dive, check out EMs Event Measurement in the Age of AI report.
While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?
By Robert Trebus, d&b group, Director Global Sustainability Society’s trend towards sustainability is becoming increasingly relevant in the event industry. For businesses, sustainability combines responsible incremental improvement across three central pillars: environment, society and governance.
In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This year, sustainability was just as much about education and how-to’s as it was about why it’s important to be sustainable. We know sustainability is important.
“At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Anna Huddleston Photo) Sustainability was also a key part of this project.
Within its private meeting suites this year, sales leaders hosted some 200 deep-dives, tutorials and exclusive unveilings for customers during the show, a key marketing goal. But between the design and the build, the brand took a major step forward around its sustainability goals, too. You become more efficient, Le Bas says.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. percent of the waste evaluated was properly diverted from the landfill, according to Brian Bollinger of Sustainable Investment Group, the Convention Center’s LEED consultant.
Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.
BMA House: Setting the Standard in Sustainable Event Planning As environmental responsibility takes centre stage in the events industry, BMA House remains […]
Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. As part of its efforts to educate its employees, clients and industry, the company created a list of seven sustainable action areas.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. to enhance financial wellness and stability for its frontline employees, many of whom work in markets that experience seasonal ebb and flow of business volumes.
Sustainability Meets Style & Self Helps #EventProfs Lead the Way On Tuesday, 24th September, 30 Euston Square hosted corporate PAs and agents for an afternoon of learning, networking, and sustainable best practices at its ‘Sustainability Meets Style & Self’ showcase.
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability.
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Highlighting these features in your marketing efforts can make a significant difference. Understand Your Target Audience: Who Are Meeting & Event Planners?
Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.
Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. UKEVENTS looks forward to sharing the full report with Government stakeholders, underscoring the importance of ongoing support to ensure the UK retains its competitive edge in the international events market.
As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.
Today, more caterers and event planners are turning to zero-waste practices, often supported by innovative catering software, to reduce environmental impact and attract clients who value sustainability. Menu Planning with Sustainability in Mind A significant aspect of zero-waste catering lies in the menu.
I look forward to working with the team to build on the venue’s strong reputation, delivering innovative and sustainable event solutions, and creating standout experiences for our clients and guests.” CJ Alves, Head of Sales, Events and Marketing at 30 Euston Square, adds: “We are delighted to welcome Salem Retibi to the team.
As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. Each iteration got stronger and stronger, according to the team.
In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.
Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer. Because sometimes, skipping the queue is a gift in and of itself.
by Laura Cherrington, Director of Sales and Marketing at Billesley Manor Hotel and Spa As we embark on the cusp of a new year, the corporate events landscape finds itself on the brink of a transformative journey – one defined by the commitment to sustainability.
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