Event Marketer

MARCH 15, 2024

YOU MIGHT ALSO LIKE: Three Ways Community Activities Can Bolster Event Marketing Campaigns Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent How is the industry moving forward? Cue in several wide-reaching initiatives and credible action on the show floor. At the GCSAA Conference and Trade Show in Phoenix (Jan.

Trade Shows 116

Trade Shows Sustainability 2024 Transportation 116

Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Tech troubles can arise around platform selection, audio/visual quality, and attendee engagement.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note.

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Trade Shows 2025 Food and Beverage Sustainability 103

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding. May 17, 2022.

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Event Tech Tech 2021 2022 209

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 106

Trade Shows 2024 Retail Entertainment 106

Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Turkish global tech brand Togg partnered with the Turkish Coffee Lady and her crew to bring cultures together at the brand’s exhibit at CES. Frothy brand logos?

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Trade Shows Food and Beverage 2024 Contracts 96

Event Marketer

AUGUST 15, 2024

On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I A little over a year ago, AI was largely a buzzword in experiential.

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Trade Shows 2024 2023 Technology 121

Event Age by Swapcard

AUGUST 11, 2023

The trade show industry has always been dynamic, but the pandemic quickened the pace of change. Unsurprisingly, we’re seeing massive shifts in the industry that will rebuild the trade show playbook in the next few years. As such, trade show organizers must be nimble and agile to stay ahead.

Trade Shows 78

Trade Shows Tech Sustainability Technology 78

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

Management 195

Management Event Management Marketing Trade Shows 195

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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Trade Shows 2020 2021 Education 96

Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. Below are resources to help marketers implement effective, safe and productive in-person events going forward. 1) CDC Readiness and Planning Tool.

Event Marketing 145

Event Marketing Marketing Trade Shows Consulting 145

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. Brush Up On Your Tech Skills. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Make Some Dough.

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Trade Shows Conference 2021 2020 104

GEVME

APRIL 9, 2018

With a focus on such tools as online registration, tech-powered onsite check-in, and detailed analytics, you can increase your productivity with lower labour and cost investments. Email your contact base, create an attention-grabbing story that can be wrapped into social media posts or other marketing materials, and start promoting.

Corporate Events 240

Corporate Events Trade Shows Corporate Meetings Entertainment 240

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

SmartMeetings

JANUARY 5, 2021

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. That functionality will allow Cisco’s Webex product to be more competitive with the market dominator, Zoom.

Tech 124

Tech Management Meetings 2007 124

SpotMe Blog

FEBRUARY 2, 2022

Event tech experts rate the platform highly for its extensive flexibility and navigation options. Integration exist for CRM, marketing automation systems, and other event registration systems. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. See our virtual event platform page.

Event Tech 130

Event Tech Tech 2022 Trade Shows 130

GEVME

DECEMBER 11, 2019

We are staying true to our principal responsibility to be ahead of the trends and provide event technology services and solutions to event professionals which will help them to embed responsible business practices into meetings, conferences, exhibitions, and trade shows. Showcase App. Generate leads. Collect accurate data.

Corporate Events 194

Corporate Events Sustainability Trade Shows Events 194

Event Marketer

OCTOBER 14, 2024

We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We EM caught up with Pustiglione to talk about this brand-new build, and what’s trending in trade shows.

Trade Shows 116

Trade Shows Sustainability 2024 Tech 116

Event Industry News

MAY 3, 2022

Konduko is intelligently transforming the trade show industry, by creating a better environment for attendees and exhibitors to engage. We do this by enabling the digital exchange of information at large-scale trade shows and events, entirely without contact. Perfect for trade shows that are prioritising sustainability.

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Trade Shows Sustainability Technology Marketing 72

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 127

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations. HIGH-TECH SANITIZATION.

Tech 145

Tech Food and Beverage Retail Technology 145

Event Age by Swapcard

OCTOBER 5, 2023

However, in a market flooded with event tech solutions, choosing the perfect fit for your event may appear overwhelming. In this guide, we'll present the 15 factors you should consider when choosing the ideal platform for your in-person trade show. Let's jump right into it! ?

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Trade Shows Event Tech Tech Events 78

Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer. 1 in Las Vegas.

Tech 116

Tech Trade Shows Sustainability 2023 116

Eventmobi

JULY 31, 2024

That’s especially true once you hit the trade show floor.) Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. The result? Or so they thought!)

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Meetings Education Trade Shows Conference 296

GEVME

APRIL 25, 2018

Whether it’s a celebration of your marketing team’s achievements, a new product launch, or taking one hundred team members on an incentive trip to Buenos Aires, all of these wonderful events can be considered corporate events. or clients (trade shows, charity events, etc.). Trade show. 30,000 – $2,000 000.

Corporate Events 224

Corporate Events Event Planning Trade Shows Social Media 224

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Enter: Café Cisco.

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Trade Shows Tech Speakers Consulting 131

SpotMe Blog

SEPTEMBER 1, 2022

But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . For example, a trade show is a B2B event.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Event Industry News

SEPTEMBER 5, 2019

In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. Event Tech Lab will be celebrating its fifth anniversary next week. The Event Tech Lab is the perfect place to raise awareness for any new product or service.

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Event Tech Tech 2014 2015 107

Event Marketer

OCTOBER 20, 2024

The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. While there’s nothing like climbing into the cabin of a haul truck the size of a multi-story building, it’s impossible to see these pieces, and the innovation behind them, in action on the show floor. Have a story idea?

2024 111

2024 Tech 2021 Technology 111

Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. market in 2024).

Trade Shows 119

Trade Shows 2024 Tech Marketing 119

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. The association worked with its long-term tech partner, Balluun, to expand its digital offering.

Marketing 120

Marketing Trade Shows Retail Advertising 120

SmartMeetings

MAY 22, 2020

Tech companies tested virtual meetings before they were cool. But planners who have been orchestrating user conferences, trainings and town halls for tech audiences for years say capturing and holding audience attention—so they retain the information—requires a form of performance art based on an understanding of data science.

Tech 111

Tech Meetings Education Technology 111

Expo Pass

JANUARY 25, 2023

The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. Experiential Marketing Summit. The Experiential Marketing Summit in Las Vegas centers around showcasing out-of-the-box event marketing and branding. Event Tech Live. IMEX America.

2023 148

2023 Event Planning Conference Trade Shows 148

Event Industry News

APRIL 6, 2021

Registration for the inaugural Event Tech Live (ETL) USA & Canada opens today (Tuesday 6 April) and details of the first four sessions have been revealed, which highlights the organiser’s international connections and commitment to quality content. Register now.

Event Tech 87

Event Tech Tech Trade Shows Technology 87

SmartMeetings

MAY 27, 2021

From around the world, announcements of dates and places for bringing tech minds together F2F have started to trickle in. By the end of the year, he had hired someone full-time as a field marketer to manage the experiences. The post Tech Meets the Future appeared first on Smart Meetings. The Day the Meetings Stopped.

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Tech Meetings Trade Shows Travel 98