Event Marketer

MARCH 15, 2024

YOU MIGHT ALSO LIKE: Three Ways Community Activities Can Bolster Event Marketing Campaigns Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent How is the industry moving forward? Cue in several wide-reaching initiatives and credible action on the show floor. At the GCSAA Conference and Trade Show in Phoenix (Jan.

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Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.

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Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

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Event Marketer

OCTOBER 18, 2024

The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Event Marketer

AUGUST 15, 2024

On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I A little over a year ago, AI was largely a buzzword in experiential.

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Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Turkish global tech brand Togg partnered with the Turkish Coffee Lady and her crew to bring cultures together at the brand’s exhibit at CES. Frothy brand logos?

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Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

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Velvet Chainsaw

JUNE 28, 2016

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What does it mean? How do you track attendee retention?

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Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. This year was no exception. I attended in search of trends shaping U.S.

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EventMB

JUNE 13, 2017

An accurate trade show traffic count can be the difference between a sponsor or vendor agreeing to spend their marketing dollars with you or another event. If you want more sponsors and vendors, get ready to use tech to get the most accurate traffic counts.

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Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

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Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. Below are resources to help marketers implement effective, safe and productive in-person events going forward. 1) CDC Readiness and Planning Tool.

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Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Velvet Chainsaw

APRIL 24, 2019

As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. Security is Expensive, but Critical.

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Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations. HIGH-TECH SANITIZATION.

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Event Marketer

MARCH 5, 2025

The shop-inspired setting featured tangible touchpoints that showed how merchant partners use Adyens payment tech to bridge the gap between online and offline retail with tools like tap-to-pay solutions and AI-powered payment platforms.

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Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If And when they show up, how do we get them involved? Holograms as Speaker Catcher “The No. There’s cost savings, and you can get that ungettable.” How do they learn?

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Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer. 1 in Las Vegas.

Tech 290

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Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Enter: Café Cisco.

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Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. market in 2024).

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. And so the delivery method was just as important to show that we were actually staying ahead of the game.”.

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Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Companies show up playing to win with many impressive exhibit experiences.

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Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. The keynote from 8:30 to 10:00 a.m.

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Smart Meetings

AUGUST 14, 2024

Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? Read More : Can Event Tech Save the World? The post 3 New Event Tech Tools to Bling Your General Session appeared first on Smart Meetings.

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Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. All tech was integrated into the structure, so other than furniture, it was all content, everywhere. Next on EM’s bucket list?

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Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Now we’re a pretty key part of the [show’s] health and wellness experience.”. For Sleep Number, leveraging the HoloLens at this year’s show wasn’t about using tech for the sake of it.

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Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Tech troubles can arise around platform selection, audio/visual quality, and attendee engagement.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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