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At Groceryshop , a tradeshow for grocery and consumer packaged goods that took place Oct. The post Cast Study: How Instacart Leveled Up Booth Engagement with Gamification appeared first on Event Marketer. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports tradeshow will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.
YOU MIGHT ALSO LIKE: Three Ways Community Activities Can Bolster Event Marketing Campaigns Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent How is the industry moving forward? Cue in several wide-reaching initiatives and credible action on the show floor. At the GCSAA Conference and TradeShow in Phoenix (Jan.
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Pascale Desroches, vp-marketing at EssilorLuxottica, said: You should never do the same thing twice at CES.
Tradeshows have been a crucial aspect of the business world for centuries. Recent surveys by both Hilton and Marriott support this, with 74% of travelers agreeing that it’s important to minimize their environmental footprint and 77% wanting to visit environmentally friendly destinations that align with their values.
Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Corporate travel policies may start including air emissions tracking.
The group pledged to “revolutionize conferences” by “saying goodbye to traditional tradeshow booths and hello to interactive networking experiences and relevant education.” Minority and disabled travelers spend billions of dollars every year and want to go where they feel respected and treated well,” he explained.
The Comeback of Jewelry TradeShows. Chief Operating Officer Joe Murphy and President Andie Weinman of Continental Buying Group (CBG) just finished off the first live show since the pandemic began, at Caesars Palace. million-square-foot West Hall expansion with Informa Markets’ annual World of Concrete (WOC) convention.
UK based RX is one of the worlds largest global exhibition and tradeshow organisers, delivering over 400 events annually in 22 countries across 43 industry sectors, with market leading shows including World TravelMarket, Comic Con, The London Book Fair and IBTM World.
A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and tradeshows to weddings and incentive travel.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. 7-10) using the biggest LED screen on the planet as his backdrop.
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
EDPA members are invited to bring their corporate end-user clients with them to EMSso your clients can experience the Experiential Marketing Summit for themselves at no additional charge. The EDPA has always had a great relationship with Event Marketer, says president Chris Griffin. The rules: RULE 1.
It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of tradeshows and events on a brand’s overall success. Event Marketer: What tradeshow industry trends have your attention?
Events, conferences, and tradeshows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […].
Along our journey through the tradeshow floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. Plushies were a premium giveaway item that attendees scoured the show floor for. The marketing team behind Stoltenberg Consulting Inc.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, its The SNL50 Experience. DONT HATE THE TRAITORS, HATE THE GAME Oh, nothing to see here. And lest we forget, their bagpipe-accompanied march through the streets of Manhattan.
Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.
Held biannually in Central Florida in September and January, Surf Expo was unlike any tradeshow we’ve been to before. While booths at tradeshows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business.
Following nearly a year of canceled tradeshows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.
From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Get started by asking yourself questions like: What types of events do I plan (conferences, tradeshows, meetings, etc.)?
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”
Could successful vaccine rollouts in countries with strong domestic markets for tradeshows and other events put a damper on resuming international events? While event executives are optimistic about a rebound in international travel, they also see factors favoring a greater shift toward local and regional events.
When attending conferences, tradeshows, or any corporate event, a polished presentation is key. Travel can leave essential items wrinkled or creased, but fortunately, it’s an easy fix. Conclusion Traveling with conference materials doesn’t have to result in wrinkled banners, creased tablecloths, or crinkled backdrops.
Meeting profs in Charlotte, North Carolina, are meeting at the newly expanded Charlotte Convention Center for lunch, accompanied by a speech by the state’s House Budget Writer Jason Saine and the North Carolina Travel Industry Association lobbying team. Read More : At MPI WEC 2021, Michael C. Bush Laid out the Makings of a Great Workplace.
Dubbed the “marketplace at the crossroads of pet culture and business,” the tradeshow was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. It’s up to trade-show organizers to keep that spark alive.
SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B tradeshow in the U.S. Marketing an in-Person Event During COVID.
Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.
Have you ever spent months designing and building your booth to showcase your incredible products and wow the tradeshow crowds? That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic. It’s an all too common problem. Fill Calendars.
IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions. More than 1,600 people participated in MPI education over the course of the event.
Cvent , a market-leading meetings, events, travel and hospitality technology provider, published the latest instalment of the Cvent Travel Managers Report: Europe Edition , which provides in-depth insights into current corporate travel trends and activity. Graham Pope.
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. GOLD WINNER.
With shows postponed until the end of the year, it’s looking like a hugely busy final quarter for many businesses involved in the events supply chain. That being said, it will likely go through a period of adjustment before the tradeshow floor looks anything like we remember. But that won’t necessarily be the case.
Build: MC2) Travel Themes We’re digging Canon’s imaginative airport-themed booth, complete with check-in, directional signage and then a portal that had attendees “traveling” into a new era for the brand. Additional reporting by Event Marketer correspondent, Anna Huddleston. More on this booth soon.
The Arabian TravelMarket (ATM) that concluded in Dubai on May 12 is testament to the fact that live events are irreplaceable and no virtual extravaganza can replace the human element of in-person events. This show has opted for an asynchronous approach, thus running the in-person and then online components at different times.
If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.” Inflated rates were accepted by the leisure markettraveling in distressed times. Inflated rates were accepted by the leisure markettraveling in distressed times.
Lead Partner: LEO Events) Netflix Word traveled fast around the floor to check out Netflix’s “3 Body Problem” immersive experience, promoting the upcoming mystery series, and the line was so long they had to periodically cap it. A hydrogen ecosystem is all around as you travel through an LED tunnel.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Travel costs are rising due to strong demand (led by the leisure sector). Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. A quarterly survey of 200 meeting professionals by GDP shows higher costs are the #1 challenge for planners.
Job titles (Meeting Planner, Director of Marketing, IT) Geographic areas (East Coast, West Coast, or specific states) Work as a solopreneur, small company, mid-sized or enterprise organization Let attendees learn about each other without any additional structure. What’s your favorite place to travel? What are your event expectations?
A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.
Event marketers point to long established programs and organizations resistant to change as pain points getting in the way of new thinking. 61% of Attendees Say They Would Choose to Not Attend an Event Over Costs Associated with Travel and Hotel. Event marketers need to adjust their budgets accordingly. Because, boundaries.
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