This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. at Momentum Worldwide explained during the Experiential Marketing Summit Summer School webinar on Aug. A little over a year ago, AI was largely a buzzword in experiential.
But the marketing insights it gained are invaluable. We had to step back and say, what are the conversations that are happening in the industry that we play in, and how do we fit into those conversations, versus us saying that this is the conversation we want to drive,” says Panasonic’s VP of Marketing, Brian Rowley. “We
From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Read more: How to Host a Successful Webinar – The Ultimate Guide Why is Corporate Event Planning Important?
This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.
It’s no secret that this is a challenging time for field marketers and event marketers. For those who specialize in events, tradeshows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory. Always Have a Plan B…and a Plan C. Shelve the Presentations.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
And what are some virtual tradeshow ideas I can use? But some of the questions we see people asking more often surround tradeshows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual tradeshow ideas.
Exhibitor magazine editor Travis Stanton (top left) hosted the webinar with panelists Dana Esposito (clockwise from top center), Josh Frisbie, Vickie Velji, Rita Price, and Jim Roots. An increasing number of organizations are planning for in-person events and tradeshows in a living-with-COVID environment. Planning Timelines.
With physical events and tradeshows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day tradeshow filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?
Welcome to the wonderful world of webinars! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! This kind of webinar can be hosted internally as well.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Watch the entire webinar here. In an exclusive Smart Chat Live! F2F with a Side of Digital.
People get tired of the same old tradeshow booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B TradeShows.
That’s especially true once you hit the tradeshow floor.) Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. The result?
We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and tradeshows. We got in the habit of doing weekly webinars in 2020 (sometimes more), and there’s no end in sight. Make sure you have everything you need for success. Get Ready for Hybrid Events.
Have you ever spent months designing and building your booth to showcase your incredible products and wow the tradeshow crowds? That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic. It’s an all too common problem. Fill Calendars.
Webinars – The most popular type, they’re mostly educational, require less audience participation and span within a couple of minutes or hours. Online TradeShows and Exhibitions – The equivalent of traditional tradeshows that can incorporate webinars, virtual demos and virtual booths etc.
This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.
That sparked a cross-industry conversation on how to follow up with tradeshow and corporate event leads. How to Follow Up With TradeShow & Corporate Event Leads: A 3-Step Outreach Sequence. Here’s a blog we did on that (or podcast, webinar, etc) earlier this year. Show your marketing team your notes.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. It’s up to trade-show organizers to keep that spark alive.
Many have looked to the traditional Webinar platforms or Video Meeting solutions to meet their needs. Free webinar software and video conferencing tools seem to work perfectly when the number of attendees is low. No webinar or video conferencing tool allows that. Virtual Event Apps Scale Up. It’s engagement.
Webinar Moderator: Dahlia El Gazzar, Tech Evangelist and Founder, DAHLIA+ Inc. Webinar Panelists: Penelope Freire, Meetings and Exhibits Manager, American College of Medical Genetics and Genomics. Sign Up for the Webinar . The post Webinar for Healthcare Event Organizers appeared first on Core-apps. dahliaelgazzar.
Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their tradeshows memorable.
According to recent Smart Meetings webinar hosts Elaine Williams and Sallee Pavlovich, however, the answers are right at planners’ fingertips. Morial Convention Center , while Pavlovich is director of corporate and tradeshow sales at New Orleans & Company ; together, they have more than 60 years of industry experience.
A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?
Event planners across various industries, including corporate planners, associations, tradeshow organizers, and conference coordinators, benefit from Swoogo’s features. Email Marketing Integration : Tools for sending personalized emails to attendees. Pricing: Is Swoogo Free? How Much Does Swoogo Cost?
In the latest episode of Marketing Minutes , we explored different ways to repurpose event content to increase engagement and ROI. In the webinar, Megan Saad , Senior Account Executive at Sessionboard, spilled the tea on how you can ensure your audience doesn’t forget the impact of your tradeshow through content repurposing.
Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.
To help you understand how you can adapt your meeting, conference or tradeshow to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. . Virtual Event Type: Public Conference.
Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department. Look no further.
Types of Event Marketing & Event Marketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Whether it’s a grand product launch, a vibrant tradeshow, or an interactive virtual event, the right event marketing strategy can make a lasting impact.
Education Events: Training workshops and webinars dedicated to educate employees and partners about new skills. TradeShows and Exhibitions: Provide a platform for companies to present products, network, and engage potential clients. Plan a Comprehensive Marketing and Promotion Strategy Promotion is critical to attendance.
Webinar solutions. Integration exist for CRM, marketing automation systems, and other event registration systems. Founded in 2008, vFairs is a virtual career fairs and virtual tradeshows pioneer. The main features include 3D models of the event with tradeshow booths. See our virtual event platform page.
This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a tradeshow is a B2B event. Dashboard.
The hybrid tradeshow is a new way to market products and services to potential customers. This type of tradeshow combines the best features of conventional tradeshows and webinars. Hybrid tradeshows are interactive and allow attendees to ask questions during presentations.
EVENTIT, Scotland’s only tradeshow for business events, meetings, incentives and hospitality professionals, will pilot a summer webinar series as part of its revised education programme format for this year. Usually part of the annual EVENTIT tradeshow, this year’s education programme will be in two parts.
EVENTIT, Scotland’s only tradeshow for business events, meetings, incentives and hospitality professionals, will pilot a summer webinar series as part of its revised education programme format for this year. Usually part of the annual EVENTIT tradeshow, this year’s education programme will be in two parts.
Yesterday, (03 August) the findings were released from an extensive global study on the recovery of the tradeshow industry. The study was conducted by live events research specialists, Explori in partnership with UFI, the global association of the exhibition industry and supported by SISO, the Society for Independent Show Organizers.
The biggest fail when it comes to online tradeshows with exhibitors is not involving them in the design process.” Exhibitors In Virtual Events Should Learn About Inbound Marketing. It’s people who see your exhibit booth not just as a marketing asset, but as a digital marketing asset,” says Will.
Erica Gifford , Marketing Project Specialist at APITech had to make that transition with developing over 50 digital courses using what she learned in the DES Course. I’m currently the marketing project specialist for APITech. Before the pandemic, we would exhibit at tradeshows. Here is her story.
Experiential Marketing Summit Date, location details TBA According to its website, the 2021 Experiential Marketing Summit is going to be a “virtual experience” in March and May 2021, followed by a live experience in October. ” Gain new event planning skills with easy tools Get Started Free 3.
The fact is your event deserves to be successful despite all the uncertainties in the market. Ensure the show will go on, even if market conditions change on short notice. Get deeper customer insights to improve marketing and event outcomes. Market conditions will keep changing, so develop a plan. Keep growing.
Attending live events and gathering leads is a crucial piece of a successful sales and marketing strategy–it also represents a large investment from most organizations. Without a way to prove impact, attendance at tradeshows can be seen as costly and unnecessary. Register for the On-Demand Webinar Now.
Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content