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A Platform For Taking Trade Shows to Exhibition 2.0

EventTechBrief

Thus, the most significant growth area for The Nexus and exhibition organizers is as a persistent, year-round resource, a type of industry search engine and marketing automation platform that is enriched by the exhibition, but not dependent on it. Show producers could also sell target-marketing services.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. Many of these conferences still have high deal-making value. This means that helping is valued over selling.

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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ. — JT Long (@SmartMtgsJT) October 12, 2022. “We

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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IMEX22 Shares Community-building Tools

Smart Meetings

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Members of the @destintl Large Market Roundtable announced the new Destinations Booking Agreement at #IMEX22 , establishing best practices to protect both destinations and #business #events #strategists. “The

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Great Places to Work in Experiential 2023: Switch

Event Marketer

WHERE IDEAS + RESULTS ARE CONNECTED Switch is an award-winning, full-service creative agency + production house that specializes in experiential, traditional and digital marketing. CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. We are passionate and dedicated to the work we produce. 630.853.6033 switch.us

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4 Tactics for Hybrid Events

PCMA Convene

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

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