Stova

JANUARY 9, 2025

The success of a trade show isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. Imagine youre hosting a tech-focused trade show. Even where this doesnt lead to an acquisition, it may lead to joint initiatives like research or marketing partnerships.

Trade Shows 52

Trade Shows Event Apps Tech Education 52

Smart Meetings

OCTOBER 14, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. SmartMeetings (@SmartMeetings) October 13, 2022. JT Long (@SmartMtgsJT) October 12, 2022. “We

2022 130

2022 Sustainability Trade Shows 2025 130

Eventory

JULY 12, 2018

A thank you email after successful event followed by thorough analysis wrapped up in a detailed post-event report will be the perfect closing of a trade show. It will also help you convince partners that your trade show or a conference was a perfect addition to their marketing strategy that brought tangible results.

Trade Shows 113

Trade Shows Social Media Advertising Events 113

Endless Events

OCTOBER 19, 2018

Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold. You’ll find a wide scope of categories from marketing to budgeting, branding, and even ethics. Trade shows, exhibitions, and brand activation. Gallus Events.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Social Tables

OCTOBER 6, 2018

As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017. So they’re boldly blending the two when they travel to exhibitions and trade shows.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Social Tables

OCTOBER 6, 2018

Brought to light by Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight lays out, this concept of “purposeful meetings” ultimately became the theme of IMEX America 2017 and continues to be the focus of the meetings industry.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

Smart Meetings

OCTOBER 13, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Members of the @destintl Large Market Roundtable announced the new Destinations Booking Agreement at #IMEX22 , establishing best practices to protect both destinations and #business #events #strategists. “The

Tourism 130

Tourism 2022 Fashion Travel 130

Bizzabo

SEPTEMBER 10, 2020

Companies also can repurpose the content from these events to bolster other parts of their marketing strategy, whether it’s for social media or the creation of white papers, blogs or infographics. SMWOne , a virtual conference for digital marketing leaders, took a similar approach. Virtual Trade Shows and Expos.

Trade Shows 72

Trade Shows Speakers Conference Financial 72

PCMA Convene

FEBRUARY 1, 2018

Marketing effectiveness has evolved from push to pull. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center.

B2B 56

B2B Food and Beverage Trade Shows Retail 56

Capterra Event Management

JULY 19, 2016

Its entries cover technology, social media, marketing, and more. The Social Tables Blog is chock full of information for the entire event industry, from marketing and technology to catering and design. Event Marketer. Event Marketing Institute. Event Manager Blog. The Social Tables Blog. Membership Groups. PlannersPod.

Trade Shows 40

Trade Shows Consulting 2007 Social Media 40

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

PCMA Convene

FEBRUARY 28, 2017

As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and trade shows they attend. Personalized marketing can pay big dividends, too.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Ins'Tent

MAY 5, 2022

This information will give clarity to the organizer and help plan and market your online event. Also, it’s important to plan a different marketing strategy for both audiences, this may include exclusive sessions for diverse target audiences and a variety of marketing visuals. Why will they find the event appealing? .

Sponsorships 52

Sponsorships Social Media Events Tech 52

ePly

FEBRUARY 13, 2024

That investment can be anything from real estate to a marketing campaign or conference. It can be a very valuable tool for determining the success of an event such as a conference or trade show. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Stova

FEBRUARY 14, 2025

For example, a simple way to segment your prospects is in terms of where they fall on a marketing funnel. Consideration-stage attendees show more of a readiness to register by interacting with your brand directly on your website, subscribing to your newsletter, etc. This is a high-level example.

Social Media 52

Social Media Speakers Trade Shows Marketing 52

Stova

OCTOBER 26, 2023

The virtual event market is expected to grow more than 20% annually, reaching $617 billion by 2030. Pro Tips For big annual trade shows and conferences, facilitate pre-event networking online. Download our latest white paper with Skift Meetings, “ The Planners Guide to Proving ROI at In-Person Events.”

2024 52

2024 Social Media Event Apps 2030 52

Socio Events

JULY 11, 2022

After two years of attending virtual events, followed by a few smaller hybrid events, I recently attended my first large-scale in-person experience, at the Experiential Marketing Summit at the MGM Grand Las Vegas. You can offer exclusive elements throughout the year, like eBooks and white papers. And EMS didn’t disappoint.

Sponsorships 52

Sponsorships Event Apps Trade Shows Speakers 52

Certain

JUNE 19, 2017

If you are the event host you have a great deal of control over the lead flow for an event – how leads are collected prior to the event in the form of registrations, how the different behavioral touch points during an event can be translated into digital form and pushed into your marketing systems for follow up by the appropriate teams.

Trade Shows 25

Trade Shows Education Marketing Events 25

Eventtia

JULY 24, 2023

From product launches and trade shows to customer appreciation events and industry conferences, events serve as powerful touchpoints to connect with customers and prospects alike. A scalable event tech solution empowers retail companies to adapt swiftly to changing market demands and business needs.

Event Tech 62

Event Tech Tech Retail Event Management 62

Certain

OCTOBER 20, 2016

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. From SEO toolsets to improving search rankings and driving traffic, Moz’s product helps marketers near and far. Content Marketing Institute.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Stova

MARCH 16, 2023

Each year billions are spent capturing and extracting those insights across every major marketing channel. Stock market index funds operate in a similar manner: these unique mixtures of stocks move up or down in response to the market sentiment with very real financial implications. Let’s break it down.

2023 40

2023 Event Apps Social Media Technology 40

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

PCMA Convene

NOVEMBER 30, 2016

The first was a 7,500-attendee trade show that the client — a large tractor manufacturer — was scheduled to hold for its dealers in a centrally located city in the United States in November 2001. I put together a white paper on it for them to say, ‘Listen, guys, you are not a target, all right?

Risk Management 40

Risk Management Trade Shows Site Selections 2001 40

PCMA Convene

NOVEMBER 30, 2016

The first was a 7,500-attendee trade show that the client — a large tractor manufacturer — was scheduled to hold for its dealers in a centrally located city in the United States in November 2001. I put together a white paper on it for them to say, ‘Listen, guys, you are not a target, all right?

Risk Management 40

Risk Management Trade Shows Site Selections 2001 40

Planning Pod

APRIL 29, 2020

And one study of marketing professionals reported that although only 50% of them have attended virtual events and only 33% of them have hosted or participated in one, more than 70% of them who already hosted a virtual event said they were likely to host another one. Marketing and Sales. That’s no coincidence. Performances.

Event Ideas 180

Event Ideas Food and Beverage Social Media Technology 180

PCMA Convene

JANUARY 2, 2018

Many of these new businesses are eschewing traditional association conferences and trade shows to promote their offerings at events known for their early adopter audiences, including a digital health care track at [the Consumer Electronics Show] and SXSW.” . They’re looking for more intimacy. Speak with a more authentic voice.

Medical Meetings 72

Medical Meetings Trade Shows Healthcare Conference 72