BizBash

JUNE 9, 2025

Sponsored Content June 9, 2025 Photo: Courtesy of Map Your Show Booth sales are a crucial aspect of trade show planning. They generate revenue, shape your show floor, and enhance relationships with exhibitors. Here are five mistakes to avoid. Here are five common booth sales mistakes and how to avoid them.

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BizBash

MAY 21, 2025

Zippy NASCAR Activation Event Design & Decor" class="section-feed-content-node__website-section-name"> Event Design & Decor See Inside HBOs Stunning The White Lotus Premiere Event HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series highly anticipated season three premiere.

Event Ideas 104

Event Ideas 2025 Trade Shows Advertising 104

BizBash

MAY 22, 2025

Sponsored Why Audiences Tune Out & What Experiential Events Do Better Your audience isn’t bored, they’re underserved. Zippy NASCAR Activation Sponsored Your Venues AV Isnt On Your Team: Our Hot Take In-house AV is convenient—but convenience can cost you more than you think.

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2025 Trade Shows Advertising Sports 104

BizBash

MAY 19, 2025

Sponsored Why Audiences Tune Out & What Experiential Events Do Better Your audience isn’t bored, they’re underserved. Zippy NASCAR Activation Sponsored Your Venues AV Isnt On Your Team: Our Hot Take In-house AV is convenient—but convenience can cost you more than you think.

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2025 Trade Shows Advertising Sports 104

BizBash

MAY 30, 2025

Opinion & Experts" class="section-feed-content-node__website-section-name"> Opinion & Experts Top Trending Stories on BizBash: February 2025 Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

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2025 Trade Shows Advertising Sports 104

BizBash

MAY 20, 2025

Sponsored Why Audiences Tune Out & What Experiential Events Do Better Your audience isn’t bored, they’re underserved. Zippy NASCAR Activation Sponsored Your Venues AV Isnt On Your Team: Our Hot Take In-house AV is convenient—but convenience can cost you more than you think.

Sports 104

Sports 2025 Trade Shows Advertising 104

BizBash

JUNE 3, 2025

Sponsored Why Audiences Tune Out & What Experiential Events Do Better Your audience isn’t bored, they’re underserved. Zippy NASCAR Activation Sponsored Your Venues AV Isnt On Your Team: Our Hot Take In-house AV is convenient—but convenience can cost you more than you think.

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2025 Trade Shows Advertising Sports 104

BizBash

JUNE 12, 2025

Global" class="section-feed-content-node__website-section-name"> Global Metas Head of Experiential Marketing and Creative Shares His Favorite Event Venues Damien Baines dishes on his favorite spots to entertain clients, get inspired, host an event abroad, and more.

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BizBash

MAY 19, 2025

Activating at the Upfronts gave us a strategic opportunity to connect with three key audiences—marketers, business decision-makers, and everyday consumers—during one of NYC’s most high-profile events for brands," said Parimal Deshpane, marketing executive for Adobe Express and Creative Cloud. "It

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2025 Trade Shows Advertising Sponsorships 104

BizBash

JUNE 3, 2025

According to the team, event professionals across industries, from trade shows to product launches, are using the platform to expand reach, boost lead quality, and extend the ROI of physical builds. In this newly created role, Kimner will oversee product, marketing, and product studio teams. Expo Convention Contractors, Inc.

Event Tech 104

Event Tech 2025 Tech Trade Shows 104

EventTechBrief

AUGUST 13, 2018

Thus, the most significant growth area for The Nexus and exhibition organizers is as a persistent, year-round resource, a type of industry search engine and marketing automation platform that is enriched by the exhibition, but not dependent on it. Show producers could also sell target-marketing services.

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BizBash

MAY 22, 2025

We leaned into the emotional grammar of sports: belief, grit, resilience, and the power of team,” said Lindsa y Carroll , Robin Hood’s chief marketing and events officer. “It It mirrors Robin Hood’s mission so clearly: showing up for others, especially when it matters most.” Here’s how.

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2025 Sports Advertising Trade Shows 104

BizBash

JUNE 10, 2025

Photo: Courtesy of FX “We knew we wanted an unconventional location for the event, as the series really called for something unexpected,” explains Kenya Hardaway, senior vice president of integrated promotions at FX Networks, who worked with marketing agency The Syndicate to pull off the gatherings.

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2025 Sponsorships Advertising Trade Shows 104

BizBash

MAY 21, 2025

For brands like BIC Soleil, whose very essence is about celebrating women, investing in womens sports is a powerful and direct way to build lasting connections with their target market,” she added. Latest in Sports Sports On the Right Track: See Inside e.l.f.s

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Sports 2025 Sponsorships Trade Shows 104

BizBash

MAY 23, 2025

Photo: Courtesy of Sharla Rowe Emma DiCesare , senior production coordinator, MAS "Before diving into experiential marketing, my path was set toward the culinary and pastry arts. This dual passion has allowed me to seamlessly blend both worlds, successfully spearheading catering initiatives for over five major events in the past year alone.

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BizBash

JUNE 2, 2025

we’re bold disruptors with a kind heart—showing up where no one expects and standing up for those too often overlooked,” explained Patrick OKeefe , chief integrated marketing officer at e.l.f. Zippy NASCAR Activation The beauty brand hosted its Power Grip Garage at the Coca-Cola 600 race event in support of driver Katherine Legge.

Sports 104

Sports 2025 Sponsorships Trade Shows 104

Smart Meetings

OCTOBER 14, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ. — JT Long (@SmartMtgsJT) October 12, 2022. “We

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PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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BizBash

JUNE 6, 2025

New World Ideas, which was all about the legacy and history of the firm combined with innovation and technology that Morgan Stanley had gained through [recent] acquisitions,” explained former Morgan Stanley chief marketing officer Alice Milligan in a 2024 interview. Balancing history and legacy with vision and innovation is important to us.”

Sports 104

Sports 2025 Advertising Sponsorships 104

Smart Meetings

OCTOBER 13, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Members of the @destintl Large Market Roundtable announced the new Destinations Booking Agreement at #IMEX22 , establishing best practices to protect both destinations and #business #events #strategists. “The

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Event Marketer

MARCH 29, 2023

WHERE IDEAS + RESULTS ARE CONNECTED Switch is an award-winning, full-service creative agency + production house that specializes in experiential, traditional and digital marketing. CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. We are passionate and dedicated to the work we produce. 630.853.6033 switch.us

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BizBash

JUNE 12, 2025

Production & Strategy Catering & Design Event Tech & Virtual Venues & Destinations Meetings & Trade Shows Sports Advertise Events Topics Production & Strategy Catering & Design Event Tech & Virtual Venues & Destinations Meetings & Trade Shows Sports Advertise Events Industry Buzz BizBash Lists Resources On-Demand White Papers & E-Books Podcast Magazine (..)

Sports 104

Sports 2025 Trade Shows Advertising 104

PCMA Convene

APRIL 7, 2021

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

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Stova

JANUARY 9, 2025

The success of a trade show isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. Imagine youre hosting a tech-focused trade show. Even where this doesnt lead to an acquisition, it may lead to joint initiatives like research or marketing partnerships.

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BizBash

MAY 20, 2025

Isabella Rodriguez , co-founder of experiential marketing firm Super Great Fantastic , advises being willing to walk away when a sponsor’s vision doesn’t align with the event’s purpose. "If Each activation felt distinct, but together they elevated the space and made the experience more dynamic and memorable—not more commercial."

Trade Shows 104

Trade Shows Sponsorships 2025 Advertising 104

Smart Meetings

OCTOBER 14, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. SmartMeetings (@SmartMeetings) October 13, 2022. JT Long (@SmartMtgsJT) October 12, 2022. “We

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2022 Sustainability Trade Shows Entertainment 130

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

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Event Marketing Marketing Social Media Speakers 131

Eventory

JULY 12, 2018

A thank you email after successful event followed by thorough analysis wrapped up in a detailed post-event report will be the perfect closing of a trade show. It will also help you convince partners that your trade show or a conference was a perfect addition to their marketing strategy that brought tangible results.

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Social Tables

OCTOBER 6, 2018

As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017. So they’re boldly blending the two when they travel to exhibitions and trade shows.

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Social Tables

OCTOBER 6, 2018

Brought to light by Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight lays out, this concept of “purposeful meetings” ultimately became the theme of IMEX America 2017 and continues to be the focus of the meetings industry.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

Smart Meetings

OCTOBER 13, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Members of the @destintl Large Market Roundtable announced the new Destinations Booking Agreement at #IMEX22 , establishing best practices to protect both destinations and #business #events #strategists. “The

Tourism 130

Tourism 2022 Fashion Travel 130

Planning Pod

APRIL 29, 2020

And one study of marketing professionals reported that although only 50% of them have attended virtual events and only 33% of them have hosted or participated in one, more than 70% of them who already hosted a virtual event said they were likely to host another one. Marketing and Sales. That’s no coincidence. Performances.

Event Ideas 180

Event Ideas Food and Beverage Social Media Technology 180

Bizzabo

SEPTEMBER 10, 2020

Companies also can repurpose the content from these events to bolster other parts of their marketing strategy, whether it’s for social media or the creation of white papers, blogs or infographics. SMWOne , a virtual conference for digital marketing leaders, took a similar approach. Virtual Trade Shows and Expos.

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Trade Shows Speakers Conference Financial 72

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

Capterra Event Management

JULY 19, 2016

Its entries cover technology, social media, marketing, and more. The Social Tables Blog is chock full of information for the entire event industry, from marketing and technology to catering and design. Event Marketer. Event Marketing Institute. Event Manager Blog. The Social Tables Blog. Membership Groups. PlannersPod.

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Trade Shows Consulting 2007 Social Media 40

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

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PCMA Convene

FEBRUARY 28, 2017

As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and trade shows they attend. Personalized marketing can pay big dividends, too.

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