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A Platform For Taking Trade Shows to Exhibition 2.0

EventTechBrief

Thus, the most significant growth area for The Nexus and exhibition organizers is as a persistent, year-round resource, a type of industry search engine and marketing automation platform that is enriched by the exhibition, but not dependent on it. Show producers could also sell target-marketing services.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. Many of these conferences still have high deal-making value. This means that helping is valued over selling.

B2B 244
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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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4 Tactics for Hybrid Events

PCMA Convene

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

2021 102
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A killer post–event report for partners: what data it calls for?

Eventory

A thank you email after successful event followed by thorough analysis wrapped up in a detailed post-event report will be the perfect closing of a trade show. It will also help you convince partners that your trade show or a conference was a perfect addition to their marketing strategy that brought tangible results.

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5 Meeting Industry Trends That Are Changing the Face of Events

Social Tables

As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017. So they’re boldly blending the two when they travel to exhibitions and trade shows.

Meetings 157
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5 Ways the Meetings Industry is Changing the Face of Events

Social Tables

Brought to light by Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight lays out, this concept of “purposeful meetings” ultimately became the theme of IMEX America 2017 and continues to be the focus of the meetings industry.

Meetings 158