Event Marketer

FEBRUARY 14, 2022

A new aspect of Acura’s Sundance sponsorship this year was a focus on telling its own brand story, which came to life through a four-part, headline-making anime film called “Chiaki’s Journey” that introduced Acura’s Type S performance lineup and demonstrated the brand’s heritage and passion for performance. “We

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Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 299

Sports Sponsorships Wireless 2023 299

Eventmobi

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. Looking for guidance in choosing your association’s event technology provider? Download the Event Technology Buyer’s Guide for Associations now.

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Event Technology Technology Event Tech Tech 342

Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives.

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GEVME

JULY 2, 2018

From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them. What is an event sponsorship package?

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Eventmobi

MAY 19, 2021

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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Sponsorships Event Apps Social Media Event Tech 195

Velvet Chainsaw

MAY 24, 2017

With the advent of DIY solutions, business models that include sponsorship and the strategic alignment of reaching a global audience, we’re seeing an increased focus on expanding the impact of digital learning. The post How Is Your Association Using Learning Technologies? appeared first on Velvet Chainsaw.

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Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna. Agency: Invisible North.

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SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

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Sponsorships Social Media Trade Shows Food and Beverage 195

Smart Meetings

DECEMBER 26, 2024

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

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Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

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Sponsorships Sports Technology Tech 298

Event Marketer

OCTOBER 30, 2024

Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory. The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances.

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Marketing Entertainment 2024 Sponsorships 289

Event Marketer

MARCH 15, 2024

And we’re incorporating a new tech into the festival with our NFC technology. The pocket sprayers highlight ~Pourri’s new tap-and-go technology. The post ~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology appeared first on Event Marketer.

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Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Event Marketer

APRIL 8, 2024

During the livestream , Frampton demonstrated the secrets of cooking up the perfect deep dish pizza using Solo Stove’s Pi Prime Pizza Oven, which features technology that can churn out a pie in as little as 90 seconds. Beat that, Chicago pizzerias. Color us intrigued.

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Sponsorships Entertainment Contracts Consulting 306

Attendease

JANUARY 6, 2023

Most organizations need to rely on third-party technology to host their virtual events, whether it’s a web-conferencing system or a registration tool to collect RSVPs. Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Brand Consistency.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Attendease

MARCH 5, 2024

360MatchPro’s guide to corporate sponsorships recommends adding information about reasons to support your event, sponsorship levels, and the benefits of each sponsorship tier. Sponsorship benefits often include event naming rights, inclusion in marketing materials, and social media shoutouts before, during, and after the event.

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Healthcare Social Media Sponsorships Hospitality 393

Attendease

FEBRUARY 8, 2024

Using event technology to its full potential allows associations to provide enriching, personalized experiences to members. In this guide, we’ll explore how your association can leverage technology when planning and promoting events. What technology do associations need for events? Learn More!

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Event Management Technology Management Sponsorships 195

GEVME

MARCH 24, 2022

But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. From event marketing to sponsorships, the metaverse is likely to set the future of events. Hosting a metaverse event isn’t easy.

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Sponsorships Event Marketing Marketing B2B 156

GEVME

JANUARY 12, 2021

The inclusion of technology in creating a good experience for people has given people a better experience, and it has helped companies serve people on a whole new level. Technology has made it possible to make every experience of the event as personalized as possible so that the end-users or the members have something to remember forever.

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Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

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Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

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2024 Sponsorships Fashion Food and Beverage 298

Event Marketer

MARCH 23, 2022

From gig-speed Wi-Fi and Xfinity X1, to two private meeting areas and upgraded technology access, the Comcast Business Pavilion is a casual space that allows tour sponsors, partners and journalists to stay connected to the office and hold meetings in a simple setting.

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Hospitality Sponsorships 2021 Entertainment 327

Eventmobi

FEBRUARY 3, 2022

Note that event technology can be incorporated into all of these common expenses. For example, advertising revenues, concession, exhibit or exposition booth rental fees, management fees, registration, and sponsorship fees would be considered sources of revenue. This is by no means a complete list, especially for sponsorship revenue.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. TOUCHLESS TECHNOLOGY.

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Tech Food and Beverage Retail Technology 363

Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The retailer claims the image recognition technology is the first of its kind to recognize color.). Agency: MKG, New York City. Agency: LOUDER Experiences, Dallas.

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Apparel Retail Sponsorships 2021 331

Velvet Chainsaw

MARCH 31, 2017

Over the past decade, there have been significant upgrades and newcomers in the event technology space. There are several hundred event technology providers competing to win your business. It’s never a good idea to be on the bleeding edge with any technology. Technology is evolving at a rapid rate.

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Event Technology Technology Sponsorships Tech 150

Smart Meetings

JANUARY 24, 2025

Unsurprisingly, these frustrations lead exhibitors to scale back their presence (71%), sponsorships (57%) and decrease participation (45%). To support this, show organizers can leverage technologies like matchmaking software, AI-powered lead capture tools, and pre- and post-show marketing solutions to boost exhibitor ROI.

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Trade Shows Sponsorships Negotiating Marketing 130

Eventmobi

FEBRUARY 23, 2022

There’s lots of potential for using this technology to live stream in-person sessions to a remote audience at your event. Live streaming events is another instance of technology far surpassing legal protocol. Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all.

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Wireless Events Social Media Venues 448

Event Marketer

JULY 20, 2023

If we can help make the festival better, and do that in our name with our technology or our content, that to us is the winning combination, versus coming in and just talking about ourselves and have it not fit.” This is where our approach to sponsorship is really focused on one-plus-one-equals-three with our partner Tribeca,” he says.

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2023 Sponsorships Marketing Technology 246

Event Marketer

OCTOBER 16, 2023

As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing , the immersive technology—and the numbers show no signs of slowing. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword.

Fashion 312

Fashion 2023 Sponsorships Technology 312

GEVME

MAY 1, 2021

The discussion surrounded event technology, the transition, rise of new event roles and much more. Pivoting to Virtual through Event Technology. Rethink The Monetisation Or Sponsorship Models 80% of virtual events are free or almost free. Travel Association, 2020). Since the pandemic, virtual events increased by ~1000%.

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Event Marketer

MAY 20, 2024

We’re thoughtful about where we print out logos, even if it’s part of a branded sponsorship. How about technologies or tactics that are helping brands engage and measure better? Our sponsorship costs, build and material costs have all gone up. Also, we focus on reducing erroneous travel to lessen the impact.

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Trade Shows Healthcare Sustainability Sponsorships 307

Picatic by Eventbrite

JULY 28, 2022

When you’re running a fundraising or awareness event for your nonprofit organization, corporate partnerships and sponsorships can be critical to the success of a nonprofit event because they allow you to spend money where it’s needed most.

Sponsorships 195

Sponsorships Events Technology 195

Attendease

AUGUST 12, 2020

Most organizations need to rely on third-party technology to host their virtual events, whether it's a web-conferencing system or a registration tool to collect RSVP's. Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Brand Consistency.

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Sponsorships Speakers Technology 2020 243