EventMB

MARCH 9, 2023

Skift Take: Informa, the world's largest trade show organizer, is acquiring Tarsus, a well-respected competitor. The move will add 160 events and media properties to Informa's portfolio. It will also strengthen its position in China as it prepares for a full return to in-person events in 2024.

Trade Shows 46

Trade Shows 2024 Meetings Events 46

Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

EventMB

AUGUST 2, 2022

Skift Take: New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic. Andrea Doyle Read the Complete Story On Skift Meetings.

Trade Shows 218

Trade Shows 2023 2019 Marketing 218

EventMB

NOVEMBER 10, 2021

Despite visitors showing a lot of interest in attending hybrid events last year, there are some signs that attendee enthusiasm may have begun to wane. Trade shows are a popular marketing channel for businesses and represent a large portion of spending for marketing and event teams. Does that mean the end of hybrid events?

Trade Shows 214

Trade Shows Marketing Events 214

EventMB

FEBRUARY 6, 2024

Skift Take: Boring trade show booths don’t attract visitors and they certainly don’t help sales. But coming up with new and exciting ideas is costly and time-consuming. Skift Meetings Studio Team Read the Complete Story On Skift Meetings

Trade Shows 195

Trade Shows Meetings 195

EventMB

FEBRUARY 28, 2023

Skift Take: Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China. Miguel Neves Read the Complete Story On Skift Meetings

Trade Shows 209

Trade Shows 2023 2019 Travel 209

EventMB

NOVEMBER 11, 2021

The post Trade Show Booths Showcase Innovation at IMEX America by Angela Tupper appeared first on [link]. How did exhibitors use this opportunity to provide a hands-on experience of their tech? IMEX’s tech pavilion grows every year, but this year, the sense of excitement […].

Trade Shows 214

Trade Shows Tech Event Tech Events 214

EventMB

SEPTEMBER 28, 2020

With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows? The post The Impact on Small Businesses From All of the Cancelled Trade Shows by Angela Tupper appeared first on [link].

Trade Shows 235

Trade Shows B2B 2019 Marketing 235

Conferences that Work

MARCH 27, 2023

Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. About trade show appointments.) American Sign Language for “You’re right!” appeared first on Conferences That Work.

Trade Shows 162

Trade Shows Conference Venues Meetings 162

Eventmobi

SEPTEMBER 11, 2023

If you’re an exhibitor at an upcoming trade show, congratulations! In this article, we provide 14 trade show booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a Trade Show Booth?

Trade Shows 195

Trade Shows Event Apps Sustainability Contracts 195

EventMB

NOVEMBER 22, 2024

Skift Take: Independent planners are looking beyond their industry associations for the resources and connections they need to build their small businesses. Barbara Scofidio Read the Complete Story On Skift Meetings

Trade Shows 203

Trade Shows Meetings Event Tech Tech 203

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Brumark launched its Brumark Designer Portal that allows designers to visualize the company’s products, including XL Carpet and Flex Flooring, in their trade show and exhibit designs.

Trade Shows 110

Trade Shows Healthcare 2024 Financial 110

EventMB

APRIL 11, 2024

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance. Miguel Neves Read the Complete Story On Skift Meetings

Trade Shows 214

Trade Shows Meetings Event Management Marketing 214

EventMB

DECEMBER 15, 2022

Skift Take: Although small meetings are close to 2019 levels, larger gatherings are down over 23 percent. Andrea Doyle Read the Complete Story On Skift Meetings.

Trade Shows 214

Trade Shows Meetings 2019 214

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

Trade Shows 126

Trade Shows Fashion Apparel Retail 126

Event Age by Swapcard

MAY 17, 2023

The trade show and exhibition industry breathed a collective sigh of relief when global trade show revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. How’s that for a comeback? ?) That being said, the storm is far from over.

Trade Shows 148

Trade Shows 2023 Event Tech Tech 148

Event Marketer

DECEMBER 15, 2024

One of our favorite perks of covering trade shows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. That matchas a given. Have a story idea? Want us to cover your booth?

Trade Shows 86

Trade Shows 2024 Sustainability Healthcare 86

Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note. Morrison joined WS as national sales director in 2016.

Trade Shows 105

Trade Shows 2024 Sustainability 2016 105

Event Marketer

MARCH 15, 2024

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

Trade Shows 116

Trade Shows Sustainability 2024 Transportation 116

StraussCA

NOVEMBER 14, 2024

Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Create Networking Moments that Count Networking is a huge draw for trade shows, so make sure attendees have plenty of chances to connect with others.

Trade Shows 105

Trade Shows Education Sustainability Tech 105

Velvet Chainsaw

OCTOBER 14, 2020

Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. I’ve got bad news for you.

Sponsorships 476

Sponsorships Trade Shows Social Media Advertising 476

Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.

Trade Shows 105

Trade Shows 2024 Sustainability Global Events 105

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note.

Trade Shows 103

Trade Shows 2025 Food and Beverage Sustainability 103

Event Marketer

JULY 18, 2024

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.

Trade Shows 105

Trade Shows Sustainability Sports Entertainment 105

Picatic by Eventbrite

MARCH 29, 2021

Trade shows used to be the primary way to introduce your product on the marketplace. These industry-specific fairs brought together lots of companies in one space, allowing them to showcase their products to customers while generating buzz and boosting sales.

Retail 370

Retail Trade Shows 370

Picatic by Eventbrite

MARCH 24, 2022

Historically, event sponsorship has been transaction-based, where events like yours would identify generic forms of exposure — like tickets, trade show booths, and logo placements — for brands to sponsor, then sell […].

Sponsorships 370

Sponsorships Trade Shows Advertising Marketing 370

Picatic by Eventbrite

JUNE 13, 2022

A cultural event, professional conference, trade show, or home and garden show can attract both local attendees and visitors. For an event creator, it’s important to tap into current travel trends in the event industry, including what attendees want to see when they travel to an attraction.

Travel 370

Travel Trade Shows Conference Transportation 370

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 105

Trade Shows Retail 2024 Entertainment 105

Event Age by Swapcard

APRIL 28, 2023

Global consciousness toward sustainability has reached an all-time high, but the events industry is very much lagging behind. If the events industry wants to survive, it must adopt greener practices on various fronts.

Trade Shows 147

Trade Shows Sustainability Events Event Tech 147

Velvet Chainsaw

FEBRUARY 21, 2019

While there are a number of disruptive forces that will impact the future of trade shows, the biggest risk has to do with how much buyers and sellers will trust the environments we create. Are your business practices around your trade show transparent to your exhibitors? And to your attendees?

Trade Shows 306

Trade Shows B2B 2019 Sustainability 306

Exhibitor Magazine

JULY 9, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Valerie Kliskey has n. ROCHESTER, MN.

Trade Shows 98

Trade Shows Marketing Corporate Events Education 98

Event Marketer

AUGUST 15, 2024

The post A Look Inside the AI Evolution at Trade Shows and Events This Year appeared first on Event Marketer. And what you should really feel as an attendee is the magic that AI is allowing you and those around you to create.” Have a story idea? Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

Trade Shows 120

Trade Shows 2024 2023 Technology 120

Ins'Tent

DECEMBER 10, 2024

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips! Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips!

Trade Shows 52

Trade Shows Social Media Events Marketing 52

Stova

NOVEMBER 5, 2024

Our comprehensive report dives into the essentials of maximizing trade show impact, from lead generation and ROI to cutting-edge strategies like AI-powered networking. The post A Blueprint for Trade Show Success appeared first on Stova. Perfect for any organizer looking to stay ahead in a competitive industry.

Trade Shows 59

Trade Shows Management Marketing Events 59

Velvet Chainsaw

SEPTEMBER 23, 2021

Emile holds a CEM from the International Association of Exhibitions & Events (IAEE), seats on the IAEE Advisory Committee, was the 2019 Trade Show Manager of the Year (SMOTY) Award and was recognized in 2016 in the 40 Under 40 Next List by Connect. The post [WEBINAR]: Should You Move Ahead with Fall In-person Events?

Trade Shows 370

Trade Shows 2016 Sponsorships 2021 370

Eventmobi

JULY 26, 2022

Interactive Trade Show Floor Plan. The interactive trade show floor plan provided a quick and easy way for attendees to visually find sponsors and exhibitors on the trade show floor. We really liked the interactive trade show floor plan.

Event Apps 323

Event Apps Trade Shows Speakers Conference 323