Ins'Tent

SEPTEMBER 24, 2024

Trade shows are great business opportunities to drive brand awareness and acquire new customers. Trade shows are expected to be more competitive than ever, so it’s essential for businesses to thoughtfully plan their presence. What is a trade show?

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

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Trade Shows Fashion Apparel Retail 97

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Eliminate random acts of marketing,” Griffin said. Events are memorable. We try to keep it down to a half-dozen key metrics.”

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2024 Marketing Trade Shows Sponsorships 112

Event Marketer

AUGUST 15, 2024

On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. at Momentum Worldwide explained during the Experiential Marketing Summit Summer School webinar on Aug. A little over a year ago, AI was largely a buzzword in experiential.

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Eventmobi

MARCH 6, 2024

Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event. Best Event Management Software Solutions With the global event management software market projected to reach $18.4

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Event Management 2024 Management Trade Shows 195

Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” At NRF 2024 , free-flowing coffee stands could be found within multiple booths that looked like legit cafés—and whipped up high-octane drinks just as fast.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 81

Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank. 8-10, setting a new record with attendance up 8.5

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2024 Retail Trade Shows Fashion 115

Nunify

JANUARY 30, 2024

Ditch the boring old trade show routines and get ready for something totally different! With an eye-catching and engaging trade show booth ideas and designs, you’re not just setting up a space, you’re opening a world of opportunities. Creative Trade Show Booth Ideas 1.

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Event Marketer

APRIL 24, 2024

The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. The post Winners Unveiled: The 2024 Ex Awards appeared first on Event Marketer.

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Event Marketer

OCTOBER 20, 2024

At this year’s convenience store trade show, NACS 2024 , Monster Energy decided to shift gears and rev up the excitement for its brand and sub-brands in an adrenaline-fueled experience that was all about loud, edgy and rebellious marketing, and the energy it brings to retailers. And this year’s exhibit delivered.

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Event Marketer

NOVEMBER 7, 2024

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. “Our So, it’s our job to show this interplay.

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2024 Trade Shows Banking Sponsorships 92

Prestige Events Magazine

OCTOBER 30, 2024

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6

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EventMB

AUGUST 7, 2024

Skift Take: In the first half of 2024, 21 of the top 25 hotel markets saw increased group demand, though overall levels remain below 2019 when adjusted for inflation. Conferences and trade shows are key drivers of this growth, with significant recovery in regions like Asia Pacific and North America.

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EventMB

AUGUST 15, 2024

The 2024 categories were once again split across three distinct criteria groups: Hotels Other suppliers Tech Providers Following a scoring review by our independent judging panel , the winners of the 2024 Skift Meetings Awards have now been confirmed. So, without any further ado, here are the 2024 Skift Meetings Awards winners!

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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Event Marketer

MAY 31, 2024

So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities. Viz Media The post Five Playful Exhibit Activations from Licensing Expo 2024 appeared first on Event Marketer.

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MeetingsNet

OCTOBER 4, 2024

She then drilled down on the previous year’s attendee feedback for CREB’s other marquee event: the housing-market forecast conference held each January. From that, she found opportunities to improve. For instance, “people said they wanted compelling content but didn’t want to run around to so many breakout sessions,” she says. “So,

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Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

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Trade Shows B2B Social Media 2024 52

ePly

JANUARY 9, 2024

As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. Richard notes that this has led to new and inexperienced people being responsible for managing trade shows.

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2024 Trade Shows Education Technology 118

Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. Conversations in the aisle stopped and people looked up.

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2024 Trade Shows 2025 Tech 108

Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. At the same time, my overall feedback on CES 2024 is somewhat mixed. What stood out?

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PCMA Convene

SEPTEMBER 16, 2024

The decision to experiment with r.World’s reuseable cups was made only about a month before WasteExpo 2024 was scheduled to begin. They were reusable — meant to be kept out of the waste and composting streams altogether, said Informa Markets’ Cory Karalekas, CEM, WasteExpo’s show manager.

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2024 Trade Shows 2025 Sustainability 64

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Why does this matter?

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2024 Marketing Trade Shows Sponsorships 52

Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. For all things NRF 2024, including fabrication credits, email Kait Shea at kshea@accessintel.com. Here’s what we discovered.

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Event Marketer

MAY 16, 2024

Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.” The post Meet the All-Stars: The 2024 B-to-B Dream Team appeared first on Event Marketer.

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Event Marketer

MARCH 7, 2024

Trending: Five Coffee Bar Strategies for Trade Show Exhibits Walking past the department store-style product displays and through a “vibrant vibes” tunnel, attendees found themselves in an explosion of style in a kitchen by CAFÉ in partnership with the interior designer Isabel Ladd. “By

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Social Tables

MARCH 22, 2024

Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered. For the first time post-pandemic, HSMAI’s Marketing Strategy Conference and ROC Americas is back, live and in-person. What’s impacting your industry most?

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Hospitality 2024 Conference Tourism 78

Event Marketer

AUGUST 18, 2024

Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas on Aug. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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Smart Meetings

MARCH 25, 2024

There will even be more content designed just for destination marketers. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Check out the largest trade show with over 300 exhibitors. Browse the trade show floor all day for demos and deals.

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2024 Trade Shows Education 2023 97

Eventtia

NOVEMBER 12, 2024

In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. Event planners across various industries, including corporate planners, associations, trade show organizers, and conference coordinators, benefit from Swoogo’s features. Event Calendar : Manage multiple events with ease.

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Smart Meetings

OCTOBER 23, 2023

Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Exhibitor Magazine

JANUARY 24, 2024

As we embark on 2024, the industry stands at the precipice of a technological revolution, poised to redefine the very nature of immersive experiences.

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Trade Shows 2024 Marketing Technology 40

Eventtia

NOVEMBER 12, 2024

In 2024, the demand for robust and feature-rich event management platforms continues to grow. Their platform supports a diverse range of events, from small gatherings to large-scale conferences and trade shows, providing tools that streamline event operations and enhance overall management efficiency.

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